Grades Research Paper Example | Topics and Well Written Essays - 500 words

Grades - Research Paper Example According to the authors grading students on a single dimension does not adequately assess learning. For them, a grading plan should include elements such as class attendance and effort. When such a grading system is used, it is unfair to the students based on a number of factors. First, when behavior is used to grade students, it does not connect with students’ understanding of the course or subject. In every learning institution, there are different approaches used to monitor and punish unwanted behavior (Close, 380). For this reason, bad behavior should be punished by the relevant bodies as opposed to being included as part of the grade. If behavior is included as part of the grade, it generally becomes difficult to understand and interpret that grade in a meaningful way (Allen, 222). A grade should be a fair reflection of the student’s understanding and knowledge about a given subject, and this should not be combined with elements such as discipline as this will be misleading. Secondly, the use of these additional elements in determining a grade is based on the teacher’s â€Å"merged judgment† of these elements. This means that the teacher evaluates the student’s performances in these elements – behavior, efforts, interest etc- and assigns a collective score. For example, a student may be given grade B in a certain subject as opposed to grade A due to his low scores in other elements such as behavior and effort. Unfortunately, these factors are based on the merged judgment of the teacher and are not evident or explained in the final grade. A person looking at the student’s grade will not know which of these factors contributed to the final grade and the method used by the teacher in assigning scores to these elements. This gives a false impression of the student’s knowledge in that subject. Finally, including these

Chemical Engineering at the University of Wyoming Essay

Chemical Engineering at the University of Wyoming - Essay Example Other key requirements for licensure are: (2) Pass the Fundamentals of Engineering (FE) exam (which you will take your senior year at UW); (3) Practice engineering after graduation for four years under the supervision of a licensed professional engineer; and (4) Pass the Principles and Practice exam. To maintain ABET accreditation of our B.S. in chemical engineering, we must assess how students perform against 11 outcomes (called the Criterion 3 (a)-(k) outcomes). The outcomes can be found in the General Catalog and also at http://www.uwyo.edu/chemical/undergraduate/department_programs/chemical/program%20objectives.html Bart, a registered professional engineer (PE), works for the oil and gas exploration division of a major oil and gas producer (Company A). Bart’s sister, Lisa, also a registered PE, works for an oil and gas research and development (R&D) company called Well-Aware, LLC whose major client is a company (Company B) that competes directly with Company A. During a family get-together, Lisa excitedly tells her brother Bart all about the new design for a deepwater well sealing system she has been working on with her research group at Well-Aware, LLC. The design could save a lot of money in construction without sacrificing safety. Having studied well design for many years Lisa is exceptional in her ability to understand the intricacies of each design component of a well and how they are interrelated. However, since she is not as familiar with problems that can occur in the field, she asks Bart a few questions relating to the feasibility of the new system. The two saw no harm in this si nce Company A and Company B were in talks to potentially share each other's new well design technologies. Bart, having had extensive field experience, mentioned a few instances where field implementing the design could be improved. According to the scenario, there are a number of unethical and illegal actions that may occur. These actions may occur because Bart and Lisa shared confidential information regarding their respective companies. The following illegal and unethical actions may occur.

Poem If Essay Example for Free

Poem If Essay Mr. Curran The poem If by Rudyard Kipling is a very interesting poem. The main idea of the poem is a father speaking to a son. We do not know who the father is or who the son is, but we know that is the relationship between the speaker and the person being spoken too. There is a lot of different interpretations that can be made about this poem also. Some people think that it is God speaking to Jesus, or God speaking to someone through prayer. I personally think that it is a very wise man speaking to his son while he is on his deathbed. There are also many literary devices used. Like connotation and denotation, the literal and the figurative meaning. When the poet writes certain lines I think of it as the literal meaning and then of the figurative meaning, and see what best fits the poem. The line Yours is the Earth is a good line to do this to. The literal meaning would be that the person has the whole Earth, like he owns it. The figurative meaning would be that the person has the whole world at his disposal; he can do whatever he wants and take the world by storm. It can also be another way of saying do not take anything for granite. There are many other lines that make me think this way too. If can be an outline for any person who wants to succeed in life and be a better man. The poem is basically saying that if you follow all of these things that are mentioned, then you will be a true and respected man. I believe that this is true because there are many life lessons inside the poem that are very true. Turn the other cheek is a common lesson that is mentioned in the poem and in real life. He also gives lessons like do not show your failure, get back up as if it never happened. This is the most important lesson to me, and if you can perfect it, then you will never show fear and you will be respected. You will become a better man. As I get older I learned these lessons more and more. If we can teach these attributes to younger children, then we will have a lot of better men in this world. We can’t always have what we want, and we shouldn’t take what we

Identifying Risk of Harm to Child

Identifying Risk of Harm to Child Child Protection Scenario What indicators of risk of harm can you identify in the scenario? Georgia appears rather agitated when her brother comes to pick her up Georgia pulls away when her eldest brother Peter goes to pick her up Staff members are noticing that Georgia is seeming withdrawn from activities lately Staff members have noticed that for the past two weeks Georgia has been regressing in toilet training has been wetting her bed every day When having a conversation with Georgia she tells you how she doesn’t like when Peter comes into her room at night when she’s asleep What would you say to Georgia in response to the above conversations? What action would you take based on the scenario? Talk to your director about what you have observed and conversations you have had with Georgia. Keep written documentation on everything you have observed kept in a locked cupboard in the child’s file. Access the Mandatory Reporters Guide and answer the questions and from there it will direct you on what to do next. Always follow the correct steps and remember that best interest of the child is paramount. Protecting a child’s wellbeing is a shared issue between a number of different organisations and individuals. (Council of Australian Governments, 2010) What are the key points to remember in responding to a child’s disclosure (verbal and non-verbal)? When responding to a child’s disclosure keep your facial expressions calm and don’t act shocked. Always listen very closely, getting down to eye level and thank the child for confiding with you. Let the child know that she/he isn’t the first person this has happened to and always talk age appropriately. (Child Wise, 2012). Never ask direct questions and wait for the child to come to you first. Ensure that you don’t pass any of your own personal judgement onto the child and respond in ways that make her feel safe and that you genuinely care about her. (Briggs and Buttrose, n.d, pp. 238-239) According to the policy, outline the steps you would take in response to the situation; The Make Believe Pre-School has a duty of care and obligation to defend the child’s rights to care and protection. The Pre-School must abide by all relevant Child Protection Legislation and must have procedures in place to ensure this and by promoting child protection awareness in the community through support of parents. There are various legislative requirements that the Make Believe Pre-School management committee can use to help them to develop a framework for the protection of children and also to ensure that staff know what needs to be done in relation to child protection. Their Child Protection Policy clearly states that; All staff have the responsibility to report to Department of Community Services (DoCS) for suspected Risk of Significant Harm (RoSH). Observe and document all signs of RoSH and keep in a locked file in the childs folder Report to the authorised supervisor Refer to the MRG to determine what process to follow Ensure children know that they never deserve to be harmed or abused What record keeping and documentation would be necessary in this situation? Take extreme care that all documentation for a child at risk of significant harm is kept confidential and in a locked file under the child’s name. Observe the child closely and document any further conversations always including a clear description, date and time. Any personal opinions or judgement should not be included in documentation. (Farrell and Sheringham, n.d, p. 186). If you have any telephone conversations with outside agencies be sure conversation is on speakerphone with another person present. Consult with your director on a regular basis on the situation of the child and print off any MRG decisions and keep in a confidential folder. Identify the potential ethical concerns. How might you respond to this concern? Who would you seek support from? There is clearly a cultural and family issue in this scenario. There is also a language barrier as an interpreter is needed for the mother. This has the potential for information to be misunderstood and the correct information not to be communicated successfully. The Early Years Learning Framework (EYLF) encourages diversity and respecting cultures. Georgia belongs to two different cultures, Australian and Chinese and as educators we need to respect the diversity of the child. (DEEWR, 2009, p. 13) We also need to understand the long term concerns for the child and the family, if it is found that Georgia is being abused. The (Early Childhood Australia, 2006) Code of Ethics encourages us to learn as much as we can about the culture, customs, lifestyle and language of our children. The school should express its concerns to the Department of Education’s Children’s Wellbeing Unit or a Family Referral Service (Farrell and Sheringham, n.d, p. 191). We should seek support from the local church which the family attend, other family members, other people in the community who know the family well and a Chinese language interpreter. We must ensure that all information regarding the child remains confidential and any information passed on is on a ‘need to know’ basis. What strategies would you put in place to protect the rights of the child and maintain your professional relationship and duty of care with Georgia and her family? As the (Australian Children’s Education and Care Quality Authority, 2012), expresses in Standard 2.3, Element 2.3.4, that â€Å"every educator, co-ordinator, family dare care educator assistant and staff member has legal and ethical obligation to act and protect any child who is at risk of abuse or neglect.† Australia is a part of the United Nations Convention on the Rights of the Child and as signatories to this, we recognize that every child has the right to protection and never to be hurt by others, also to always have the best interests of the child first (The United Nations, 1989). To maintain a professional relationship and duty of care to Georgia we need to remember to never be judgemental and that Georgia knows she is respected and trusted in the Pre-School. The privacy of Georgia and her family is essential in any discussions regarding Georgia’s safety and wellbeing. If the child is deemed to be RoSH the family may not be informed of the process as it co uld cause risk to the child and it’s their interest which are a priority. As Georgia’s family has a. high status in the community there is potential for disbelief of the proposed sexual abuse. (Briggs and Buttrose, n.d, pp. 238-239). Staff are not allowed to become overly involved or emotional in this situation, follow the correct process, act when you need to and always keep information clearly documented. References Briggs, F. and Buttrose, I. (n.d). Child Protection: The Essential Guide for Teachers Other Professionals Whose Work Involves Children. Australia: JoJo Publishing. Child Wise (2012). Wise up to sexual abuse. Available at: http://childwise.blob.core.windows.net/assets/uploads/files/Online%20Publication/W iseUp_to_Sexual_Abuse_Booklet.pdf (Accessed: 26 March 2015) Council of Australian Governments (2010). Protecting children is Everyone’s Business. Available at : http://www.dss.gov.au/site/default/files/documents/pac_annual_rpt_0.pdf (Accessed: 30 March 2015) Department of Education, Employment and Workplace relations (DEEWR) (2009). Belonging, Being Becoming: The Early Years Learning Framework for Australia. Canberra: DEEWR Early Childhood Australia (2006). Code of Ethics. Available at http://www.earlychildhoodaustralia.org.au/wp-content/uploads/2014/07/code_of_ethics_-brochure_screenweb_2010.pdf (Accessed: 28 March 2015) Farrell, M. and Sheringham, M. (n.d). Protecting Children and Young People: Identify and Respond to Children and Young People at Risk. Australia: TAFE NSW Divisions Resource Distribution Centre. Australian Children’s Education and Care Quality Authority (ACECQA) (2012). Guide to the National Quality Standard. Sydney, N.S.W. The United Nations (1989). Convention on the Rights of the Child. Available at: http://www.ohchr.org/en/professionalinterest/pages/crc.aspx (Accessed: 28 March 2015) M Lyons1 of 5

Intrest Inventory :: essays research papers

While visiting Jo Ann Callis’s â€Å"Cake Hat Pillow† exhibit at the Center for Creative Photography I was constantly in awe of her far out, surreal photographs. I have always enjoyed looked at art, but going to interpret it for an assignment was a new experience. Through her black and white, and color pieces, I saw images that could be interpreted in several ways. The freedom surrealists have as artists, and in this case, a photographer is endless and also captivating to all the viewers, no matter if they like them or not.   Ã‚  Ã‚  Ã‚  Ã‚  Surrealism is defined as â€Å"a 20th century literary and artistic movement that attempts to express the workings of the subconscious and is characterized by fantastic imagery and incongruous juxtaposition of subject matter† by the American Heritage College Dictionary. Callis uses this method of photography to portray her dreams and make them real by recreating them using humans, objects and different moods illustrated by the photo’s lighting. Her photographs often are themed in either theatricality or domesticity. Many of her photos are of simple house hold objects, or include a curtain with a stage setting giving the viewer the feeling of being in the audience rather than just looking at the photo. It is apparent in her work that the mood of the photos is controlled largely by whether she photographs certain objects or people in color in black and white. To me, her black and white photographs such as her untitled piece with a person made into a bed and a lace bed spread on top. The picture seems to have not been taken in an actual bedroom, because the rest of the room is black and seems to go on for eternity. I thought it symbolized a death and a burial of some one who will always be in their memories but never physically with them again. In the picture with the lady lying face down and wild dark hair with beets coming out of it gave me a different vibe. As apposed to eternal darkness in the other photo, there was light shadowed across her back and the bed as if it were filtering through blinds. The slightest change in lighting really changed my whole perception of the mood of the picture. The Cake Hat Pillow picture was one of the last one’s I saw. It was in a corner of the exhibit with other â€Å"triplet† photos.

Rome and Paris: Two Great Vacation Destinations! Essay -- Summer Vaca

Have you ever had the feeling that you just want to get away from where you are or a situation you are in? When people start to feel this way they often decide to go on a vacation. Then they face a decision, â€Å"Where do I want to go?† There are many factors that may contribute to this decision, such as the amount of time that can be taken away from work or other obligations, how much money there is to spend on this trip, is this the best time, and much more. Deciding where to go is a big decision that should be given a great deal of thought and not rushed into. Two great options if someone has the time, money, and interest would be Rome or Paris. These are good options because of the great people to learn about from each city, the great places to visit, and of course the delicious food that can be found. Rome and Paris are both known for their historical significance, not only the events but the people too. The two destinations have been well known for being home to many great people. The locations have both had important leaders such as Caesar Augustus in Rome. Adele Evans in DK Eyewitness Travel Guide: Rome says that Michaelangelo is a very well-known sculptor, painter, and poet from Rome. He is known for his work on the ceiling of the Sistene Chapel and his sculpture called the Pietà   (18). In the book Italy, by Jean Valbonne she mentions that Rome has also been home to others such as the painter Raphael who painted some popular Madonna paintings. The city may not be what it is today without a man named Bramante who began his career as a painter and later became the lead architect of the Vatican which is a separate country that is inside of Rome (91). Many well-known artists have come from Rome and other important ... ... many aspects to think about when making any trip, but when a break is needed it is best to take it so as to not get too stressed. Works Cited Brennan, Ethel, and Sara Remington. Paris to Provence: Childhood Memories of Food & France. Kansas City, MO: Andrews McMeel, 2013. Print. Evans, Adele. Rome. New York: Penguin, 2012. Print. Eyewitness Travel Guides. McLachlan, Angela. French in the Primary Classroom: Ideas and Resources for the Non-linguist Teacher. London: Continuum International, 2008. Print. Steves, Rick, Steve Smith, and Gene Openshaw. Rick Steves' Paris 2014. N.p.: Avalon Travel, 2013. Print. Rick Steves' Ser. Time Out Guides Ltd. Time Out Paris. Ed. Peterjon Cresswell. N.p.: Time Out Guides, 2005. Print. Valbonne, Jean. Italy. GeneÌ€ve: Minerva, 1973. Print. Vankat, Julie. "Rome Experience." Telephone interview. 8 Nov. 2013. Rome and Paris: Two Great Vacation Destinations! Essay -- Summer Vaca Have you ever had the feeling that you just want to get away from where you are or a situation you are in? When people start to feel this way they often decide to go on a vacation. Then they face a decision, â€Å"Where do I want to go?† There are many factors that may contribute to this decision, such as the amount of time that can be taken away from work or other obligations, how much money there is to spend on this trip, is this the best time, and much more. Deciding where to go is a big decision that should be given a great deal of thought and not rushed into. Two great options if someone has the time, money, and interest would be Rome or Paris. These are good options because of the great people to learn about from each city, the great places to visit, and of course the delicious food that can be found. Rome and Paris are both known for their historical significance, not only the events but the people too. The two destinations have been well known for being home to many great people. The locations have both had important leaders such as Caesar Augustus in Rome. Adele Evans in DK Eyewitness Travel Guide: Rome says that Michaelangelo is a very well-known sculptor, painter, and poet from Rome. He is known for his work on the ceiling of the Sistene Chapel and his sculpture called the Pietà   (18). In the book Italy, by Jean Valbonne she mentions that Rome has also been home to others such as the painter Raphael who painted some popular Madonna paintings. The city may not be what it is today without a man named Bramante who began his career as a painter and later became the lead architect of the Vatican which is a separate country that is inside of Rome (91). Many well-known artists have come from Rome and other important ... ... many aspects to think about when making any trip, but when a break is needed it is best to take it so as to not get too stressed. Works Cited Brennan, Ethel, and Sara Remington. Paris to Provence: Childhood Memories of Food & France. Kansas City, MO: Andrews McMeel, 2013. Print. Evans, Adele. Rome. New York: Penguin, 2012. Print. Eyewitness Travel Guides. McLachlan, Angela. French in the Primary Classroom: Ideas and Resources for the Non-linguist Teacher. London: Continuum International, 2008. Print. Steves, Rick, Steve Smith, and Gene Openshaw. Rick Steves' Paris 2014. N.p.: Avalon Travel, 2013. Print. Rick Steves' Ser. Time Out Guides Ltd. Time Out Paris. Ed. Peterjon Cresswell. N.p.: Time Out Guides, 2005. Print. Valbonne, Jean. Italy. GeneÌ€ve: Minerva, 1973. Print. Vankat, Julie. "Rome Experience." Telephone interview. 8 Nov. 2013.

Cults Essay -- essays research papers

Cults have become a phenomenon in our world today. Each year "hundreds of Canadians join some of the 3,000 unorthodox religions of one type or another" (Fernell, Branswell, 189) all across North America. Like every organization, club or even in the common work place there is usually a person who is a figure of authority or other wise know as a "leader" and with every leader there are always rules and objectives that each and every member has to do and follow. The common psychological profile and objective of a cult leader is usually based upon power, control, domination and subjugation. Many cult leaders use forms of mind control such as thought-reform, brainwashing and hypnosis. The effects of these mind controlling techniques often mentally scar people and it is very hard to re-gain control of what use to be their â€Å"normal† personality, way of thinking and life. Unselfishness, kindness, gentleness and compassion should be a basic living principle, not just an ideal. When individuals claim to be â€Å"spiritually developed and put themselves in the role of a master or prophet† (Hassen, 01) cult members â€Å"become so subservient to their leader that they even tolerate murder† (Fennel, 185). Destructive cults want to have control and power over people and want to expand their temporal power and usually do it to make money. Leaders exist to serve totalistic dictators, not to serve the people and desire to rule through power, not with the power of love. Charismatic leaders often stray into temptation to exploit their power over others in many dangerous ways. The cult leader often relies almost entirely on rules, procedures, aggression, denial and mimicry to hide their lack of people skills. Cult leaders are able to exert a hold over people for a variety of reasons. The members sometimes feel they belong to a group or "family& quot; because they feel secure and have a new way of thinking and believing the "real" way the world is or should be and as â€Å"the leader’s actions become more bizarre, so do the cult’s members† (Fennel, 186). Many people are thought to believe that the only type of people to become influenced or brain washed into joining a cult are those that are insecure, lonely and nieve. However, the people cult leaders actually strive for are the bright, intelligent people whom usually have 2-3 years of college or university... ... at a party or on a bus ride can be supportive. Supporting is listening and empathizing with the ex-member with out the offering of unsolicited options. Simply being there is one of the best ways anyone can help. The hunger for spiritual guidance and religious truth is usually what drives people into exploring many of the different existing religions all over North America and in other parts of the world. Many problems tend to arise when the leaders of these cultic groups proclaim themselves to be living embodiments of this truth. The many great dangers of cults lie in the leap one must take from embracing religious truth, to worshipping a person claiming to be this so called â€Å"truth†. The danger of these cults increase rapidly when the person promises salvation, redemption or perfection in exchange for money, goods and services. Once a person begins giving in to the leader and the rest of the cult members, the stronger their grasp becomes upon the person and the harder it becomes to leave the group. Victims (ex-cult members) â€Å"can and should be helped with both the induced and pre-existing aspects of their problem, at the appropriate points in treatment† (Clifford, Gold berg p 03).

How to hack crack email account password Essay

Email Password Hacking or cracking is the process of recovering passwords from data that has been stored in or transmitted by a computer system.The use of passwords goes back to ancient times. Sentries guarding a location would challenge for a password or watchword. We Know how to defeat sentries or bypass them. Records of Email – Records of Instant Messages and Chatroom Conversations – MSN Messenger – Yahoo Messenger – ICQ – AOL Instant Messenger – Plus various chat rooms! Records of Web Sites Visited – URL visited – Date and Time the web page was first viewed Screenshots from the targeted computer And MUCH MORE â€Å"I’ve been suspecting my husband has been having an internet affair for 4 years now. After using your secrets I discovered he has been having numerous online relationships with many women! He even had the photos stored on his email† — Michelle S, Birmingham, AL(it’s a comment from one of our client) Many passwords can be guessed either by humans or by sophisticated crackingprograms armed with dictionaries and the user’s personal information.If still can`t get the password you are looking for then turn to  us, rest we will do and find/hack/legitimate/recover that password for just 150$ and you need to pay only after when you are satisfied. In one survey of MySpace passwords which had been phished, 3.8 percent of passwords were a single word found in a dictionary, and another 12 percent were a word plus a final digit; two-thirds of the time that digit was 1

A crucible of American Identity Essay

From the founding of the United States to its keeping, wars have been fought- some lost some won- but by re-examining history, some decisions about going to war or capitulation have been learned and questions asked. Could they have been avoided and other strategies sought? Analyzing the relationship between the United States and the North African Barbary States in the 1800s conveys the author’s main purpose in this article by showing how a young nation at that period in time was taken advantage of by the Barbary States and made to pay frequent ridiculous tributes to sultans, yet its citizens imprisoned, killed or enslaved. The eventual consequence was the pursuit of reciprocity: respect and honesty in trades. The author takes us on a journey from the beginning to the crest and the nadir through the experiences of some exemplary individuals of how the United States eventually got what it wanted. The story of William Bainbridge, famously described here as having pervasive bad lu ck, sets the tone of the fate which befell the Americans frequently but specifically on the George Washington. The anger that must have seethed from their thoughts from the humiliation they experienced when their course was redirected to Istanbul under severe threats could not be tempered as Bainbridge himself swore that he would never take tribute to Algiers â€Å"unless authorized to deliver it from the mouth of our canon†. This told well of the humiliation as he once more quipped† such mortifying degradations†¦.makes me ponder on the words, independent United States†. This meant that the lofty image the United States had of itself or the image it portrayed to some other nations as a powerful nation that could defeat the British Empire in battle was false. How do you explain defeating a giant yet yielding to an ant? Nevertheless, this was a catalyst for a nation to create and reaffirm its identity, to live up to the image it portrayed, bring the abuse by the Barbary States to a stop and restore some pride. Dealing with the Barbary States from the home turf proved mor e difficult as the then President of the United States, Thomas Jefferson was known for his vacillations. He promised to attack the Barbary States and not yield to  their vain promises or their incessant demands for more tributes but went around and lessened the number of navy ships that could wage war on those states. Something I call a backwards progress. It later dawned on the President that inaction was not the best solution so he bypassed the congress and instructed the navy to act on the previous treaties they already had with the North African states. By bypassing the congress to authorize a military action on those states meant that the succeeding presidents of the United States could also do this during their tenure. It is what we popularly call Executive Action. Several individuals ran up the list of bravery and cowardice. A notable example of the cowards was Richard Morris whose pitiful attempt at charming the pasha by capitulating with a $5000 â€Å"inducement† had him scampering back to the safety of his ship for fear of being taken hostage when the pasha said his t ribute was laughable at best. A further smear on the power of the United States as this signaled that the Barbary States had an upper hand in trades and negotiations. Here come the noteworthy braves: i) Edward Preble, whose audacious approach to the emperor of Morocco resulted in the unconditional renewal of the 1786 treaty between the two nations. ii) Stephen Decatur, whose conquest with Edward Preble in the burning of the grounded Philadelphia rang across Europe as a valorous deed of the â€Å"age†, an act of immortal glory. Lastly was Eaton, whose determination to dethrone Yusuf and enthrone Hamid though outnumbered was brought to an abrupt end when an American naval ship the USS Constellation sailed up and informed him that the President had settled issues with Yusuf. His efforts were gallant because Yusuf thought the Americans were gaining grounds on all flanks and that compelled him to yield to negotiations. Had Eaton not been determined, the pasha may not have yielded as he had often laughed off the advances of the Americans in the past. In summary, whatever the stars and stripes may come to symbolize nowadays to an individual, the price of war is always greater than the price of reasonable negotiation but the price of identity may be the sum of both. The United states time and over has come to establish that identity across the world by declaring war or negotiating with nations whose actions have direct impact on its domestic affairs. Some OPEC countries can easily determine the price of barrels of crude oil on a whim but also readily come to negotiations with the United States if certain conditions are met. These  conditions could be likened to the tributes of the 1800s. But on another hand, those countries whose stubbornness to conform with pacts and whose foreign affairs affect the domestic affairs here could easily find themselves entrenched in a war with the United States. Most notable examples are Iraq, Syria and Libya; the war in Iraq was shrouded under the cloud of Weapons of Mass Destruction but it actually was for the control of Oil and Syria likewise because the ISIS has control over critical oil installations and refineries. The Libyan war was based on support. To support the rebels to dethrone Ghaddafi who sat on an abundance of oil wells and was trying to galvanize the Muslim and all African countries to ignore dealings with the United States, proposing one currency and a United States of Africa â €“an identity- had he succeeded, the authority of the United States would be threatened.

Modes Of Transportation

Metro Manila is the metropolitan region which has the most populous metropolitan area in the Philippines and 11th most populous in the world. Based on 2010 national statistics it had a population of 11,855,975 populations that is 13% of national population (2010 Population and Housing Census: NCR). The rapid population growth corresponds to more economic needs and mobility for transport of goods, services and products. The direct relationship between urban areas and its population must meet the standard for deficiency of road and highway length as well as modes of transportation in metropolitan area. Nowadays, transportation is accessible at it is. Different modes of transportation are well available for the passenger in provinces and more advantageously in metropolitan area. It is the prerogative of the passenger to choose what will be the mode that would bring him/her to their destination as fast as possible. Sometimes, comfort and convenience are sacrificed in order to meet the ti me in school, work, event, etc.Theoretical frameworkFigure shows the model of the study – the theoretical framework. The respondents, from the first year students of pharmacy, shall be exposed to three experimental conditions, to elicit their waiting behaviors. Economic – efficient mobility for good vehicles that comfortably good for passenger, local economic development like LRT and MRT that are functionally good, and operational efficiency that passengers are satisfied from their travel. Social- social equity (fairness), human safety and health affordability, community cohesion, and cultural preservation from the passenger, Environmental – air, noise and water reductions, climate change emissions resource conservation, open – diversity, and biodiversity protection.Statement of the ProblemThe study aimed to determine the behavior of Freshmen Students in Pharmacy of Centro Escolar University in considering different modes of transportation possible throug h certain place. Apart from that, the researches aimed to identify the following: 1. What is the attitude of the passenger towards selecting mode of transportation that suits their comfort and convenience? 2. What is the mode of transportation that is easy to ride?3. Why are freshmen Student of pharmacy are being late and absent in class? 4. How can they limit their late and absences?HypothesisAmidst the growing number of population in the Philippines and blinding pollution it possess, students nowadays still resist to fight back these struggles they face as they go to school every school days. These troublesome concerns had been giving negative impacts to students. Due to this, alternative solutions are arising for a comfortable way of going to school. Options given to students are renting condominiums, owning a car or ride the hassle-free mode of transportation the environment offers. This study will show the adjustment of freshmen students of the School of Pharmacy of CEU when it comes to modes of transportationSignificance of the StudyThe study will represent the behavior of freshmen Student of pharmacy in considering different modes of transportation possible through certain place. The considering factor will be enumerated and thoroughly discussed to inform possible modest and safest modes for a respondents that selected randomly. Data will also give volume of traffic occur daily to determine what specific day will have congested traffic that varies the choice of passenger and take into consideration the factors that provided by studies. The study is very essential into what mode of transportation will be convenient according to daily traffic state. At the end of the study, readers will understand why does majority of passenger’s took certain mode and why minority prevails choose other.Scope and LimitationCommuting is considered to be one of the daily tasks done especially by freshmen students of pharmacy. To commute or travel from one place to ano ther varies by which mode of transportation is best, either by road or LRT/MRT, when reaching your destination. For this study, the data collection is limited to CEU students who travel by jeeps, bus, and taxi, LRT, MRT coming from different places within Metro Manila and nearby provinces to arrive in our campus. This will be in the form of survey questionnaire both in print and paper that will be handed out to students randomly to ensure that all the answers that will be collected from our respondents vary.Since the research is concerned with the different factors, which affects the various choices of transportation for commuters, this would mean that students who drives and rents condominiums, apartments and/or dormitories are excluded in our study. Psychological analysis through series of survey will provide different factor that commuter’s takes priority in choosing most convenient modes of transportation. The research will only be limited to a small portion of the school s’ population since this will only last for 2 days, the data that will be collected will represent the entire freshmen student of pharmacy of the school.

Time in A Tree Professor Ramos Blog

Time in A Tree Rhetorical Analysis The text that is being analyzed is a music video of ‘Time in a Tree’ by Raleigh Ritchie. In Raleigh’s interview about this song he made, he states that Time in A Tree is about needing some peace. Some respite, some time away from your own mind. The ways that you can get in your own way on the way to those things. Its about the fear of not being deserving of happiness, or that youre not doing enough to get the kind of happiness you want. Its about needing validation and confirmation that youre loved and supported when youre struggling. Its about needing time in a tree, like a kid off the ground and halfway in the sky. The video starts off with some elevator music as Raleigh walks into an elevator while holding a small tree. It proceeds with a mother and her toddler song while he talks about how he remembers his childhood and how he would like to go back to that time again while he is climbing a tree. â€Å"Time in A Tree† serves as a metaphor for seeking out a sense of escapism; a little bit of peace from the noise around you and in your mind. This song is basically about finding peace in yourself and adult anxiety. The anxiety levels that many people go through in their lives. Basically, you are revisiting the traumas you experienced when you were younger and thinking about how they shaped you as a person you are today. This song is mostly about Pathos; it has a lot of emotional appeals. It talks about how his nostalgia when he was a kid and talking about his anxiety. The sole purpose of this music video is to remind people that it is okay to sit back by yourself and relax to find your peace. Another Pathos in this song is the verse â€Å"What a state, I get wound up, from the ground up, And I don’t know why. Turn the sound up, drown the noise out,. Swallow (whoa), don’t cry†, it is about him using avoidance as a coping mechanism. Another ethos text would be, â€Å"Most days I strugg le, and I get snappy. Fuck all that, I just wanna be happy†, is about being happy no matter what; you can be happy when you are doing things that make you happy. There is so much emotion in this song, especially because this song was written in a span of two days. His description of happiness is being able to accept yourself and accepting other people around you. Being able to accept yourself for who you are is such a big step in life, because then you do not have to worry about what others have to say about you and how they will always find a way to break you down. The scenes in the actual music video shows some evidence on how and why he needs some peace. There is a scene in the elevator where he is being crowded by music producers and it shows him looking frustrated and eventually screaming at them to leave him alone for now. The next scene is him trying to stop, what looks like his younger self, from leaving and ending up hugging while he sings the verse â€Å"I†™m needy, greedy, love me, feed me, let’s be a family. It’ll take a village to make a man of me. So why couldn’t you love me? It’s all I need†. In that scene it is really emotional because you literally see the younger version of Raleigh crying after being hugged by the present Raleigh, but young Raleigh still leaves the present-day Raleigh by himself in the elevator. Raleigh realizes that he needs to let people in, he needs to let people take care of him. Trying to do everything by yourself can mentally and physically drain you because you are only relying on yourself without accepting help from others. Another scene in â€Å"Time in A Tree† music video is his 10 year old self was trying to hug his teen self, and it shows that he does not want to be loved or bothered by himself. â€Å"Somewhere I can be free, Keep the faith and just be, What you’ll be†, is referring to freedom. Learning to understand yourself better and realizing responsibilities are not about everything. The verse â€Å"When I try to leave, sometimes I’m standing in the way†, is basically talking about anxiety and the problem with it. He basically says it is like being surrounded by a brick wall, either in front of you, your left and right side, or even behind you. Focusing on one thing that makes you anxious is like having brick walls closing in on you while you try to run from the problem. It is like all the thoughts you are having because of the anxiety is slowly being thrown at you and you do not know how to deal with it. As someone who struggles with anxiety, this is the most accurate description for anxiety. Dealing with anxiety is something that most people have suffered with, so his credibility to explaining it is quite accurate. Sometimes you just want to keep running from these problems because you do not know how to deal with it and how to fix it. He also references Billy Joe’s song â€Å"Viennaâ €™, and how it is about how he can do all of this, but not all at once. Just take it one step at a time. You do not have to rush all these things, because if you do, you might become drained and lose motivation. The verse â€Å"I’ve seen things that I never should have seen. Said too many things I didn’t mean. Hurt myself too many times to count, I need to let it out and just release†, is about him being angry as a kid, internally, and how he would conflict injuries on himself from punching inanimate objects. Raleigh explains how if he were able to go back in time, he would love to hug his younger self and tell him that everything will be alright. Being able to go back and tell your younger self that everything is going to be alright is something that most people would do. Thinking back, some people did not have such a great childhood, looking back it now, you are somewhat grateful for it because it shaped you into the person you are now. Raleighâ €™s audience is anyone and everyone, mostly targeting the audience who are struggling with anxiety. In his interview with genius he tells us that he does not want to tell us what this song should mean to the audience, it is just a song that he wrote. This music video is mostly using Pathos because of how he sings about his struggles in his childhood and how he did not get the love that he wanted as a child. Dealing with anxiety is tough, but being able to take one step at a time is a big achievement. https://www.youtube.com/watch?v=znxrEvefOfQhttps://www.youtube.com/watch?v=VB30oo2YYf4https://genius.com/Raleigh-ritchie-time-in-a-tree-lyrics

5 Tips for Passing the Bar Exam

5 Tips for Passing the Bar Exam Youve successfully made your way through law school and now youre one two-day test, the bar exam, away from becoming a lawyer. The first piece of advice: celebrate your JD quickly and then move on to bar exam prep immediately after graduation. Time is ticking. Here are five more tips to help you pass the bar exam. Sign up for a Bar Review Course You may wonder why after three years of very expensive schooling you are now expected to pay even more money to learn what you thought you were supposed to be learning during law school. But now is not the time for you to worry about the cost of bar exam prep. Be as economical as possible, by all means, but think about what it would mean to you, financially, to fail the bar, face employers without a license to practice law, and have to pay to take the bar exam again. If you are really strapped for cash, there are special bar exam loans available exactly for this purpose. Why sign up for a bar review course? Well, those who take bar review courses have great passage rates for a reason- the course employees study and analyze exams so they know what examiners are likely to test on and what they are looking for in answers; they can steer you to hot topics and train you how to deliver the right answers, and that is what is most important during the bar exam. Yes, you need to know and understand the fundamentals of the main areas of law, but all the legal knowledge in the world wont help if you dont know how to frame your answer as the graders want to read it. Tell Everyone You Know Not to Expect to See You for Two Months Thats a bit of an exaggeration, but not by much. Do not plan on doing anything else during those two months between graduation and the bar exam except study. Yes, you will have nights off and even whole days off here and there, which are essential for relaxing your brain but dont schedule work, planning of family events, or other serious obligations during the two months before the bar exam. Quite simply, the bar exam should be your full-time job during those months of studying; your promotion will come when you get the results that you passed. Make a Studying Schedule and Stick to It Your bar review course will most likely provide you a recommended schedule, and if you manage to abide by it, youll be doing well. The main subjects tested on the bar exam will be the same basic courses you took the first year of law school, so be sure to dedicate huge chunks of time to Contracts, Torts, Constitutional Law, Criminal Law and Procedure, Property, and Civil Procedure. States vary as to the other subjects tested, but by signing up for a bar review course, youll have the inside track on those as well. A very basic bar exam prep study schedule can set aside a week to study each topic, including practice questions. That will leave you two weeks to devote time to trouble areas and to more nuanced areas of law that might be covered on your states bar exam. One tip here on studying: think about making flashcards. In the process of writing them, youll be forced to condense rules of law into short snippets to fit on a card, exactly as youll need to provide them in bar exam essays- and they just might sink into your brain as you write. Take Practice Bar Exams A large part of your preparation time should be spent taking practice bar exams, both multiple choice and essays, under exam-like conditions. You dont need to sit down and take an entire two days every week to take practice bar exams, but be sure you are doing enough multiple choice questions and essays so you have a good feel for the exam structure. Just like when you were preparing for the LSAT, the more comfortable you become with the test and its format, the more youll be able to concentrate on the material and getting the answers correct. Start doing practice questions even as early as the first week of studying; no, you wont get everything right, but if you pay attention to what you got wrong, those principles are likely to stick in your head even more than if you had simply tried to memorize them through studying. And, as an added bonus, if the questions were included in bar prep materials, they are also likely to be similar to those that will appear on the bar exam. Think Positively If you graduated in the top half of your law school class, chances are extremely good that you will pass the bar. If you graduated in the next quartile, the likelihood that youll pass is still pretty good. Why? Because bar exams, no matter what state, test your competence to be a lawyer and not how great a lawyer you will be- and that means you need only earn a solid C on the exam to pass. If youve passed law school, theres no reason you cant pass the bar exam on the first try. This doesnt mean you should rest on your law school accomplishments and assume youll pass, of course. You still need to put the time and effort into learning and applying the materials, but the odds are in your favor that youll pass. Most states have higher than 50% pass rates. Remember those numbers when stress starts setting in. Just remember that it will all be over in mere weeks. With the right bar exam prep, youll never have to go through it again.

Abigal Adams essays

Abigal Adams essays Abigail Adams Witness To a Revolution Abigail Adams was born on November 11, 1744 at Weymouth, Massachusetts. Abigail was often referred as the wife of one president and the mother of another. Her Family was of great prestige in the colony. Her father was a Congregational minister, a leader in a society that held its clergy in high esteem. Smith was one of Weymouth's most prosperous and best-educated citizens. In the novel, she learned that it was the duty of the fortunate to help those who were less fortunate by her father. During her youth, she was small, frail child with fair skin and dark hair. Abigail was not educated but her mom wanted her to be a lady and thought education was for men. Her and her two sisters, Mary and Betsy, were vary close to each other. They enjoyed listing to people talk about French and Indian war at that time. They loved people like George Washington who were brave and young and when the governor of Virginia placed him commander of a group of militiamen. In 1761 Richard Cranch introduced John Adams to the Smiths. He thought Abby and her sister Mary were wits. Soon Abigail started to fin d something attractive to John Adams. After awhile John Adams found business in Weymouth. He and Abigail began to fall in love with each other. John started to tell Abby about his boyhood. He told her how he loved swimming and hanging out with friends like John Hancock. He told her how he wanted to be a farmer and how his father tested him if he could handle it. He said him and his father went to work on the farm. They worked all day up to their knees in the mud. Then his father asked him do you like farming John replied yes. But his father didnt like it and forced John in going to school. ...

The Future Of Aviation Insurance Essays - Types Of Insurance

The Future Of Aviation Insurance Essays - Types Of Insurance The Future Of Aviation Insurance Insurance and the Future of Aviation AVM 401 Analysis of Issues in the Aviation Industry Southern Illinois University, Carbondale September 26, 2000 Assignment #2 Introduction This report will discuss the future of the aviation industry and the effects of high insurance cost. As the industry enters into the millennium, the insurance industry must look at several problems that also face the aviation industry. Survival for the small FBOs is getting harder each day; the threat of financial devastation is real when it comes to lawsuits. General aviation may be forced to change its way of doing business and become more like the military and commercial airlines. One can only hope that society will change their attitude towards the aviation industry and the litigation that surrounds the industry. We all hope for a positive future for the community. Insurance and the Future of Aviation The aviation industry, as it is known today, has grown into a set of definable industries. Modern aircraft range from military to commercial airlines to the most diverse group, general aviation. Aviation has come a long way the last 100 years. The industry is still developing, with growth comes problems that must be solved before the industry can go to the next level. As the industry enters into the millennium, the insurance industry must look at several problems that face the aviation industry. Legal concerns, in many cases, theyre influenced by our society. The court system plays a big part by their decisions that are passed down. Its rare when an aviation case goes to court, because insurance agencies know theyll lose when the jury hears the case. Its just too easy to prove pilot negligence; most aviation accidents result from pilot error. Also, when they do go to court, they very seldom mount a defense due to the unreasonable verdicts, and ridiculous awards. These practices has forced aircraft owners to stay away from new policies and let their insurance coverage lapse. Aircraft owners pay three to five times the amount for adequate liability coverage than their counter parts else where in the world. Survival for the small business operators is getting harder each day due to the General Aviation Revitalization Act (GARA); the threat of financial devastation is real when it comes to lawsuits. The (GARA) defects lawsuits from manufacturers to aviation service providers. FBOs insurance rate are skyrocketing because of this, which contributes to the cycle by causing higher repair cost. Many small business operators really dont want to take the chance and cant afford the rising cost thats associated with liability insurance. As of February 2000 at least three aviation insurance under writers ceased writing coverage for the small business operators, saying its a major risk (Chappell, T. 2000, p.2). One of the main reasons is the cost to the underwriters. Aviation insurance companies have paid out a dollar and quarter for ever dollar theyve taking in, for each of the last several years. No wonder so many are closing down, merging, or getting out of the historically riskier aviation activities (Chappell, T. 2000, P.2). General aviation may be forced to change its way of doing business and become more like the military and commercial airlines. Maintenance problems may be identified by computers, and then repaired by the manufacturers. The industry is coping with the mounting cost associated with liability insurance. Remove and replace maintenance is the attitude the industry must lean towards. The manufacturers would set up new factory service centers and repair facilities for the general aviation customers. This system wouldnt help the rising cost of insurance, but maintenance and ground liabilities would rest on the shoulders of the manufacture. The market itself is shrinking, weve had a generation of pilots from WWII, Korea, and Vietnam that was introduced to aviation and trained at the governments expense. Because of modern technology, well never again have the numbers that we once had. The aging fleet and pilots cant help the situation that the industry is facing; the average aircraft age is 15 to 20 years, and the post Vietnam pilot is now 50 to 60 years of age. The underwriters are very worried about the age of both the pilots and the aircraft. During a telephone interview with Darrel Hyde

Developing Branding Strategies

Developing Branding Strategies Free Online Research Papers Developing branding strategies to position a brand, even in the time of recession :: A Global Perspective. Brand strategy is aimed at influencing people’s perception of a brand in such a way that they are persuaded to act in a certain manner, e.g. buy and use the products and services offered by the brand, purchase these at higher price points, donate to a cause. In addition, most brand strategies aim to persuade people to buy, use, and donate again by offering them some form of gratifying experience. As branding is typically an activity that is undertaken in a competitive environment, the aim is also to persuade people to prefer the brand to competition. A global brand needs to provide relevant meaning and experience to people across multiple societies. To do so, the brand strategy needs to be devised that takes account of the brand’s own capabilities and competencies, the strategies of competing brands, and the outlook of consumers (including business decision makers) which has been largely formed by experiences in their respective societies. There are four broad brand strategy areas that can be employed. (1) Brand Domain. Brand domain specialists are experts in one or more of the brand domain aspects (products/services, media, distribution, solutions). A brand domain specialist tries to pre-empt or even dictate particular domain developments. This requires an intimate knowledge, not only of the technologies shaping the brand domain, but also of pertinent consumer behaviour and needs. The lifeblood of a brand domain specialist is innovation and creative use of its resources. A brand domain specialist is like a cheetah in the Serengeti preying on impala and gazelle. The cheetah is a specialist hunter with superior speed to chase, and the claws and teeth to kill these animals. The cheetah is also very familiar with the habits of its prey. It finds ways of approaching, singling out and capturing its prey. The cheetah is one of the most accomplished of hunters within the wild cat species; it catches up to 70% of prey that it hunts. (2) Brand Reputation. Brand reputation specialists use or develop specific traits of their brands to support their authenticity, credibility or reliability over and above competitors. A brand reputation specialist needs to have some kind of history, legacy or mythology. It also needs to be able to narrate these in a convincing manner, and be able to live up to the resulting reputation. A brand reputation specialist has to have a very good understanding of which stories will convince consumers that the brand is in some way superior. A brand reputation specialist is like a horse. It can be pure-bred, have a certain nobility and bearing, and exhibit qualities that can be traced back to these (e.g. grace, speed, temperament, looks). Like a horse, the brand reputation specialist can also thrive on association with celebrities. (3) Brand Affinity. Brand affinity specialists bond with consumers based on one or more of a range of affinity aspects. A brand affinity specialist needs to outperform competition in terms of building relationships with consumers. This means that a brand affinity specialist needs to have a distinct appeal to consumers, be able to communicate with them affectively, and provide an experience that reinforces the bonding process. A brand affinity specialist is like a pet dog. A dog is generally considered to be man’s best friend, due to its affection, its obedience, its loyalty, the status and the protection it provides to its owners. Different kinds of dogs will command a different form of affection. (4) Brand Recognition. Brand recognition specialists distinguish themselves from competition by raising their profiles among consumers. The brand recognition specialist either convinces consumers that it is somehow different from competition, as is the case for niche brands, or rises above the melee by becoming more well-known among consumers than competition. The latter is particularly important in categories where brands have few distinguishing features in the minds of consumers. In some cases, a brand recognition specialist needs to be able to outspend competition to gain unbeatable levels of awareness. In other cases, a brand recognition specialist needs to convince a loyal following of consumers that it is unique. A recognition specialist is like a peacock. Most of us will know little about birds, but we can recognise a peacock from a large distance. We may not know its precise qualities, but if we were to choose between birds we are more likely to plump for a peacock than for a more ordinary specimen, because of its beauty and presence. THE BRAND ENVIRONMENT A brand operates in a space that is defined by its own company or organisation, its competitors, and the societies where it operates. There are both internal and external factors that influence how a brand is finally perceived and experienced by consumers. Internal Factors Factors that are internal to a brand’s company or organisation can be categorised as being strategy-related, performance-related and stemming from the brand’s past. The strategy-related factors are those that derive from the business strategy and the marketing strategy. There is a strategy hierarchy, whereby business strategy takes the lead, guiding brand strategy. Brand strategy in its turn guides marketing strategy. The business strategy is aimed at achieving particular consumer behaviour. Only if consumers actually purchase, use (more often), pay a higher price or donate (more) will objectives of a business strategy be met. These objectives may include a larger market share, increased returns, higher margins and increased shareholder value. Brands are designed to persuade consumers to exhibit the behaviour that will make these objectives come true for the organisation. Thus the influence of business strategy upon brand strategy is direct and compelling. The marketing strategy aims to translate the brand strategy into actual products or services, with a specific price, to be sold at specific outlets, to be promoted through specific communications activities and channels, and to be supported by specific service. The influence of the marketing strategy is thus indirect in that the correct translation of the brand into the marketing mix determines whether consumers get the correct impression of the brand. The performance-related factors are dependent upon the marketing implementation, i.e. the actual production and delivery of the products and services, their accompanying messages to consumers, and the actual product or service experience. The implementation eventually determines whether consumers experience what the brand strategy set out to provide. The marketing implementation may make or break a brand at the moment that is of most importance to consumers: e.g. when they actually experience the brand through advertising, promotions, purchase, usage, and after-sales service. The factors that stem from the brand’s past are the brand’s internal legacy and its internal conventions. The brand’s internal legacy is about who have developed it, who have managed it over the years, and what the role of the brand has become for the organisation. This influences how management, staff, partners, distributors and shareholders view the brand and its future potential. It may prove difficult to change such perceptions once a brand has been slotted into a specific position. The internal conventions of an organisation are such issues as how things are typically done, support systems, what the culture is like, who has the power to decide, who has the power to frustrate decisions, the structure of the organisation, its policies, and its (other) activities. For a global brand, such influencing factors exist at central as well as at local levels. More often than not, there are tensions between central and local a s specific factors work in opposite directions, and people within the organisation have different agendas for the brand. External Factors External influences upon a brand strategy come mainly from three quarters: competition, consumers and media. These external influences will vary between the markets and societies where a brand operates. Therefore, these influences need to be determined locally. When a brand is introduced into a foreign society, it will encounter particular brand strategies that are being practiced by competitive brands. Unless competitors are very complacent, head-on confrontations with them are generally not the best way of winning the hearts and minds of consumers. It is, therefore, important to determine competitors. Brand strategies and to find ways of flanking established competition by choosing an alternative strategy. Category conventions are the unwritten rules that govern the way in which products or services are designed, advertised, distributed, serviced, priced, experienced, etc. Challenging such conventions may provide a brand with a competitive advantage. It is imperative that such a challenge has value to consumers and that they are willing to go along with the challenge. This is only the case if the particular convention is no longer rock solid. Such opportunities emerge when competition is complacent and underestimates the effects of the challenge. An example is the advent of on-line share trading, which became possible due to the combined development of the Internet and the popularisation of shareholding. Established stockbrokers failed to respond adequately to the challenge to their conventional mode of operations and thus lost a lot of their business to Charles Swab cum sues. Cultural conventions determine how people in a society interact, what they believe, how they make decisions and what meanings they attach to certain representations. Cultures are not static, but develop through intergenerational and interpersonal learning and experience. A cultural convention can be challenged if it is already losing its value to consumers and is ready to be replaced by something new. Therefore, one needs to be on the lookout for such cultural shifts. Once identified, it becomes a matter of deciding whether the challenge will be of perceived value to consumers and will provide competitive advantage. Needs conventions determine the forms in which consumer’s needs are manifested. Human needs are not universal and neither is the importance placed upon each need. However, the major differences lie in the manner in which a need is articulated or the form of a solution that is provided to a need. For example, although there is a general need for nutrition, there are considerable differences between societies with regard to which foodstuffs are acceptable for specific meals. Not to mention foods that are totally unacceptable to specific societies, as witnessed by the controversy over the consumption of dog meat during the upcoming world cup soccer finals in Korea. The media can seriously affect a brand strategy in a positive or a negative manner. In some developing countries foreign brands are promoted by the media as examples of modernity, while in others these same brands may be portrayed as the vanguards of a foreign domination. Particularly, bad news about brands can spread like wild fire across boarder, as Coke found out in Belgium, where the outsides of some bottles were contaminated with a fungicide, causing a health scare. Benefits of brand strategies Branding, once the brand is established, should create an increase in profitability and customer acquisition and retention, so there’s every reason to kick-start it early in the process as long as the products are good enough to sustain the brand promise, of course. Branding creates highly visible success stories which encourage other companies to follow suit, more enthusiastically and faster than they otherwise would. Brands are the rock stars of commerce, and create many fans, both at home and abroad. Branding creates expectations of product quality which the manufacturer has to work twice as hard to maintain: this accelerates the development of a first world-style approach to both quality control and innovation. Putting your own brand name on your products â€Å"raises the bar†. Examples of single companies in the West tend to show that the companies that understand the importance of brand early on in their growth - and practise it well and build their corporate strategy around it - are often the ones which grow fastest. Having a powerful brand - even if it is merely in strategic form, without solid customer recognition yet behind it - makes companies more powerful. They are perceived by investors, competitors, suppliers and other businesses as more valuable, and carry more weight in all kinds of negotiations. Potential value, if it is clearly reasoned and intelligently planned, is universally recognized as real value; strategy, creativity and ambition are universally recognized as indicators of potential. Building a global image If we’re talking about branding a product and the product is good, if you have the distribution and marketing, if you have the money - and it does cost money - then you can start building a global brand within a couple of years. If you are talking about the reputation of a country, it depends very much from what base you are starting. If you are starting from a strongly negative base, then I would normally say 15 to 20 years, but things are changing so fast these days that it might be 10 to 15 years. If you are a transition economy, and things are going pretty well for you anyway, it could be achieved in 5 to 10 years. In all of these cases, the brand image is never changed by spending huge amounts of money on logos, slogans and advertising campaigns but by having a good strategy and investing in change. In the end it comes down to creating a culture of innovation in the public and private sectors. The 9 characteristics of a brand A strong brand is defined and characterized by the following 9 dimensions: 1. A brand drives shareholder value 2. The brand is led by the boardroom and managed by brand marketers with an active buy-in from all stakeholders 3. The brand is a fully integrated part of the entire organisation aligned around multiple touch points 4. The brand can be valued in financial terms and must reside on the asset side of the balance sheet 5. The brand can used as collateral for financial loans and can be bought and sold as an asset 6. Customers are willing to pay a substantial and consistent price premium for the brand versus a competing product and service 7. Customers associate themselves strongly with the brand, its attributes, values and personality, and they fully buy into the concept which is often characterized by a very emotional and intangible relationship (higher customer loyalty) 8. Customers are loyal to the brand and would actively seek it and buy it despite several other reasonable and often cheaper options available (higher customer retention rate) 9. A brand is a trademark and marquee (logo, shape, colour etc) which is fiercely and pro-actively protected by the company and its legal advisors Suggestions for  Recession Proof Branding Fix the fundamentals The current conditions are a ‘wake-up call’ for marketing, forcing teams to become much more business-savvy and bottom-line focused. This is how marketing always should have been run, these fundamentals have in many cases been forgotten. Follow the money One of the most important mottos is ‘follow the money’. It is more relevant than ever today. It means cutting the bull**** and buzzwords, and being much more business savvy. Brand teams should be crystal clear about which growth drivers marketing activity will focus on, such as increasing trial or weight of purchase. It also requires more rigour than before in assessing the effectiveness of marketing activities once they are in market. Interestingly, several of the marketing directors we interviewed were building a team of in-house experts working on measuring return-on-investment (ROI), rather than relying on their advertising or media agency to do this for them. Sharpen your vision In today’s tough time you need a razor-sharp brand positioning, and crystal clear portrait of your target consumer. Clearly positioned brands have a much better chance of cutting through the clutter of price-cutting messages, and survive the threat of cheaper competition. Smart brands are sticking to their vision, but adapting their message in line with the needs of consumers to save money. Hit the right price Focusing on hitting the right price is the point. Consumers are paying more attention to prices on shelf, just as raw material costs are pushing prices up. Rise above a key price-point, and they’ll switch. Cut costs, not corners Another opportunity is marketing process efficiency. Better briefing can save valuable time, and budget. Kill the dwarves Tough times are forcing more ruthless focus. It’s time to kill the ‘dwarves’, cute but small new products that eat up valuable time and resources; or at the minimum cut their marketing support so they die a natural death. Budgets and people can they be focused on driving growth of ‘hero’ products that drive i) significant business growth and ii) desired changes in brand image. We expect to see a cull of many new launches where brands have strayed from their core business and taken on big competitors with big marketing budgets, without having a clear point of difference and compelling value proposition. Grow the core Today’s tough times made growing the core an imperative. In most cases this core business is both the most profitable, and the one where the brand has the most authority, and so the best ability to defend itself from attack. MORE BANGS FOR YOUR BUCK Pressure on marketing budgets will only increase over the next couple of years. Boards will freeze or even cut marketing investment, despite all the studies showing that this is bad in the long run. But they’ll still expect the sales forecast to be delivered. The only way to do this is to get more bang for your marketing buck. Be brave, make waves Now is the time to work your brand idea hard to create ‘PR-able’ marketing ideas. Brave ideas that generate free publicity allow you to maximise your budget’s impact. Everything must sell Every bit of the brand (e.g. packaging, websites, secondary packaging) can be used to actively encourage existing users to use more. Packvertising How many packs a year do you sell? For many companies this runs into the millions. And that’s several million bits of free media space, or ‘packvertising’, that you can use for free. For example, packs can be used to cross-sell, as done by Pantene, using its shampoo and conditioner packs to cross-sell the brand’s new styling range. Simple, but effective as it is placing a message at exactly the moment when hair styling is done – after you wash your hair. This can even work on small packs. Fuel your fan clubs The smartest companies we talked to are using two under-utilised sales forces to help grow their brands. The first sales force is loyal users of the brand. With a bit of effort you could increase their effectiveness in spreading positive word-of-mouth about your brand, and research has shown that this can increase the efficiency of your marketing budget by 40%. Like Sunsilk has created its own fan club by the name ‘Gang of Girls’ to make the girls more brand conscious and bring a sense of self belongingness towards the product. Share the pain or entertain Many of our marketing directors highlighted the need to get closer than ever to consumers during tough times, to maintain and even strengthen their bond with the brand. The most obvious way to do this is by ‘sharing the pain’ by pro-actively helping people through the hard times, and showing you care. Low-priced brands are of course well-placed to do this. Like Mc Donald has its punch line like ‘purane zamane ke daam’. This makes the consumer think if the prices are low and its cheap to buy they would refer it to the other members of the family. Recession: A perfect time to build your brand? Sounds strange doesn’t it? But it is true! A financial downturn is the perfect time to build your brand and reinforce it with your target demographic as well as expand your audience. It may sound counter-intuitive but when people are not spending money is usually the best time to get them to learn about who you are. In a time of tight finances people are far more wary about what they spend their money on. We all do it. It is a very logical and financially responsible thing to do. However, from a business perspective that kind of thinking is the perfect mentality required for brand building. People are studying products more intensely than they normally would simply because they want to wisely spend their hard earned money. So, you as a business owner should be pumping your brand more and working harder to make your presence know. People will study your brand more intensely when they are watching their wallets. Notice sales haven’t been mentioned once. That’s because your objective should shift during a recession. You should focus more of your energy and money on building the public awareness about your product and its existence. With people focusing so intently on each and every little thing they buy you should take advantage of that mentality in your advertising and marketing plans. It is not necessary by spending more money on advertising but your approach to it should change. If you’re not involved in social networking this is the perfect time to get into it. Let people know you’re out there and you offer a fantastic product or service they can keep in mind once things get rolling. If someone sees your product and studies it more in-depth than they normally would you have a rare opportunity to gain a foothold in their conscience and become a brand they are familiar with when the financial tides turn. It is advisable new companies to launch new products and ad campaigns during financial downturns simply because people are more likely to study your product and collateral than they normally would. It most likely won’t translate to immediate sales but you will see them when people have money to spend. Don’t think you have to stop or even cut back your advertising and marketing, just take a different approach and take advantage of the mindset of the market. Research Papers on Developing Branding StrategiesA Marketing Analysis of the Fast-Food RestaurantConflict Resolution TacticsGene One the Transition from Private to PublicInternational PaperDefinition of Export QuotasCash or Card?Genetic EngineeringFalse AdvertisingDistance Learning Survival GuideGap Analysis: Lester Electronics

History of Olmec Art and Sculpture

History of Olmec Art and Sculpture The Olmec culture was the first great Mesoamerican civilization, developing along Mexicos Gulf coast from about 1200-400 B.C. before going into a mysterious decline. The Olmec were very talented artists and sculptors who are today best remembered for their monumental stonework and cave paintings. Although relatively few pieces of Olmec art survive today, they are quite striking and show that artistically speaking, the Olmec were far ahead of their time. The massive colossal heads found at four Olmec sites are a good example. Most surviving Olmec art seems to have had a religious or political significance, i.e. the pieces show gods or rulers. The Olmec Civilization The Olmec were the first great Mesoamerican civilization. The city of San Lorenzo (its original name has been lost to time) flourished around 1200-900 B.C. and was the first major city in ancient Mexico. The Olmecs were great traders, warriors, and artists, and they developed writing systems and calendars which were perfected by later cultures. Other Mesoamerican cultures, such as the Aztecs and Maya, borrowed heavily from the Olmecs. Because the Olmec society went into decline two thousand years before the first Europeans arrived in the region, much of their culture has been lost. Nevertheless, diligent anthropologists and archaeologists continue to make great strides in understanding this lost culture. The surviving artwork is one of the best tools they have for doing so. Olmec Art The Olmec were gifted artists who produced stone carvings, woodcarvings and cave paintings. They made carvings of all sizes, from tiny celts and figurines to massive stone heads. The stonework is made of many different types of stone, including basalt and jadeite. Only a handful of Olmec woodcarvings remain, busts excavated from a bog at the El Manatà ­ archaeological site. The cave paintings are found mostly in mountains in the present-day Mexican state of Guerrero. The Olmec Colossal Heads The most striking pieces of surviving Olmec art are without a doubt the colossal heads. These heads, carved from basalt boulders mined many miles away from where they were eventually carved, depict enormous male heads wearing a sort of helmet or headdress. The largest head was found at the La Cobata archaeological site and is nearly ten feet tall and weighs about 40 tons. Even the smallest of the colossal heads is still over four feet high. In all, seventeen Olmec colossal heads have been discovered at four different archaeological sites: 10 of them are at San Lorenzo. They are thought to depict individual kings or rulers. Olmec Thrones Olmec sculptors also made many enormous thrones, great squarish blocks of basalt with detailed carvings on the sides thought to have been used as platforms or thrones by the nobility or priests. One of the thrones depicts two pudgy dwarves holding up a flat tabletop while others show scenes of humans carrying were-jaguar infants. The purpose of the thrones was discovered when a cave painting of an Olmec ruler seated on one was discovered. Statues and Stelae Olmec artists sometimes made statues or stelae. One famous set of statues was discovered at the El Azuzul site near San Lorenzo. It consists of three pieces: two identical twins facing a jaguar. This scene is often interpreted as depicting a Mesoamerican myth of some sort: heroic twins play an important role in the Popol Vuh, the sacred book of the Maya. The Olmecs created several statues: another significant one found near the summit of the San Martà ­n Pajapan Volcano. The Olmecs created relatively few stelae - tall standing stones with inscribed or carved surfaces - but some significant examples have been found at the La Venta and Tres Zapotes sites. Celts, Figurines and Masks All in all, some 250 examples of monumental Olmec art such as colossal heads and statues are known. There are countless smaller pieces, however, including figurines, small statues, celts (small pieces with designs roughly shaped like an ax head), masks and ornaments. One famous smaller statue is the wrestler, a lifelike depiction of a cross-legged man with his arms in the air. Another smaller statue of great importance is Las Limas Monument 1, which depicts a seated youth holding a were-jaguar baby. Symbols of four Olmec gods are inscribed on his legs and shoulders, making it a very valuable artifact indeed. The Olmec were avid mask makers, producing life-sized masks, possibly worn during ceremonies, and smaller masks used as adornments. Olmec Cave Painting To the west of the traditional Olmec lands, in the mountains of the present-day Mexican State of Guerrero, two caves containing several paintings attributed to the Olmec have been discovered. The Olmec associated caves with the Earth Dragon, one of their gods, and it is likely that the caves were sacred places. Juxtlahuaca Cave contains a depiction of a feathered serpent and a pouncing jaguar, but the best painting is a colorful Olmec ruler standing next to a smaller, kneeling figure. The ruler holds a wavy-shaped object in one hand (a serpent?) and a three-pronged device in the other, possibly a weapon. The ruler is clearly bearded, a rarity in Olmec art. The paintings in Oxtotitln Cave feature a man with a detailed headdress styled after an owl, a crocodile monster and an Olmec man standing behind a jaguar. Although Olmec-style cave paintings have been discovered in other caves in the region, the ones at Oxtotitln and Juxtlahuaca are the most important. Importance of Olmec Art As artists, the Olmec were centuries ahead of their time. Many modern Mexican artists find inspiration in their Olmec heritage. Olmec art has many modern fans: replica colossal heads can be found around the world (one is at the University of Texas, Austin). You can even buy a small replica colossal head for your home, or a quality printed photograph of some of the more famous statues. As the first great Mesoamerican civilization, the Olmec were extremely influential. Late-era Olmec reliefs look like Mayan art to the untrained eye, and other cultures such as the Toltecs borrowed stylistically from them. Sources Coe, Michael D., and Rex Koontz. Mexico: From the Olmecs to the Aztecs. 6th Edition. New York: Thames and Hudson, 2008Diehl, Richard A. The Olmecs: Americas First Civilization. London: Thames and Hudson, 2004.

Reflection on Kon-Tiki and The Concept of National Cinema Essay

Reflection on Kon-Tiki and The Concept of National Cinema - Essay Example In this regard, the Concept of National Cinema which was advanced by Andrew Higson is relevant to this film in its entire creation, editing and production (Andersson, 2010). The concept of National Cinema asserts that a film reflects the culture of a given country of its origin. This explains the varied dress codes, languages and overall production techniques of movies across the world. Taking the instance of Kon-Tiki, the film gives a narration of the cross cultural experience of the sailor through America and learning important aspects of cultural diversity as far as the role of art is concerned (Williams,2002). The filming industry as indicated by Higson need to observe the role of culture in influencing the audience size of the film viewers. Even the source of funding of a film dictates the cultural domination in it. In the case of Kon-Tiki, the film was created from a book that already had massive demand in various parts of the world before being acted through United States funding. It is therefore worth to conclude that the ideas expressed in Higson’s Concept of National Cinema are significantly captured in the techniques and mode of production of the

Reflective Critical Report Essay Example | Topics and Well Written Essays - 1000 words

Reflective Critical Report - Essay Example At the onset, (instructor) proactively set the classroom policies that everyone should follow. (Instructor) outlines the aims of the course and communicated these effectively to the students. (Instructor) also allowed the students to raise their concerns and own goals to ensure that they are reasonably in-line with the course objectives. Introduction Throughout the class discussions and lectures, I learned that teachers need to be flexible and able to balance between keeping up with the schedule and ensuring that students fully understand what is being taught inside the classroom. Some classes may have students who have previous knowledge in the subject, some may have students who are able to catch-up easily and deal with fast-paced learning. However, this is not always the case. What I learned during the observation is the way (instructor) responded to these circumstances. This is why teachers need to be flexible and quick in solving concerns such as things or schedules not happenin g as planned. (Instructor) also maximized the opportunity for learning by making effective use of the limited time for lectures. I learned that it is important to make the most of classroom time while students are fully involved in the learning activities (Eggen & Kauchak 2007, p. 372). ... Overall, the feeling it gave the students most probably was eagerness to learn. Questions were always encouraged, and every question was treated like it was the most important question ever asked. This encouraged the students to probe more, thus improving the interactive learning process. However, it must be hard to balance paying attention to every question and staying within the schedule of activities and topics. I never saw any waning of attention from the students because the class was very lively since (instructor) encouraged class participation. Methods/Approaches/Techniques (Instructor) gave a small test at the start to gauge the knowledge of the students. I observed it was a good strategy and it gave me valuable insight on the importance of an almost particularized approach in teaching. Also, in every lesson, (instructor) provided the logic behind the importance of learning what is about to be taught. My favourite part of the classroom activity was when (instructor) played a taped and allowed the students to discuss in pairs what they just listened to. It encouraged the students to encourage their partners to analyze more. It also provided an opportunity for the partners to develop teamwork and constructive evaluation of each other’s ideas. In this listening and comprehension activity, (instructor) gave statements or phrases which students needed to arrange in proper order to make the overall thought in line with what they just listened to. Some students merely guessed, showing that active listening should be improved. I found these group activities very interesting and valuable because they help make students learn through immersion and application of classroom theories.

Detail explanation on the F grade on the math 1A and the D grade on Essay

Detail explanation on the F grade on the math 1A and the D grade on HUMA 10 - Essay Example fever, I was unable to take the final exam in Math 1A and this caused my overall grade to suffer an F-mark for the course when I failed to notify my instructor properly of the unfortunate health situation. The same fate went with Human Development 10 on which I obtained a D, having had unlikely chances of catching up and improving performance made by my sickness and frequent absenteeism thereof. My family preferred to look after me at the time so I mostly underwent medications at home rather than in the hospital. In that span, I managed to reflect deeply on my physical well-being and the measures I ought to account for seriously to guard my health and thereby prevent any sort of illness to interfere in my future studies. Now, I am once again ready to confront the challenges of education and I believe that my admission to UC is something that would further enrich my personal growth in several aspects other than scholastic endeavour through the school’s up-to-date curricular design and fully equipped facilities of

Why do you want ot participate in the summer program in italy Essay

Why do you want ot participate in the summer program in italy - Essay Example The language just has a soothing effect on the psyche of most people. It is romantic and loving. It is hopeful and caring in sound. The whole country is an intricate study of the history of mankind and the evolution of one of the most influential societies during its golden era. Its churches, museums, amphitheaters, and the Colosseum are all standing monuments to a glorious past that, thanks to accurate historical accounts, has managed to live on well into the 21st century. Having said that, a visit to Italy for the summer shall be the experience of a lifetime for me. A summer trip with my friends and classmates would allow me the opportunity to see all if not most of the places that I have only heard about in World History class or seen on traveling and living channels on cable TV. This summer trip will be the highlight of my year. They say that in order to understand the history of a people, the ways of a society, and the importance of their language, one must immerse himself totally in the country and culture that he wishes to learn about. By giving me an opportunity to join this trip to Italy, I will be able to do exactly that. This shall be different summer for me should I be allowed to join this trip. I will be spending my time doing educational, yet recreational activities in a country full of amazing sights, sounds, and opportunities to behold. Those whom I know have already gone off to Italy for a summer have always come back to tell me wonderful tales from their trip. From becoming more proficient in the Italian language in both a written and spoken manner, to eating at the street carts along the road, visiting the house of Juliet, and riding through the vineyards that allow tourists to visit, they have all sang the praises of a summer trip to Italy as being money well spent. It is my hope that I too will be able to achieve that

A Kinematic Analysis of a dominant versus non-dominant leg football Lab Report - 1

A Kinematic Analysis of a dominant versus non-dominant leg football kick - Lab Report Example In this research, a comparison will be made between the kinematics of the kicking of the dominant leg and that of the non-dominant leg. This study intends to study the kick for shooting the ball and for accomplishing low-drive ball. The objective of this study is to apply the information that improves the skills and level of performance of the non-dominant leg of the soccer player. Further to that, this study aims at examining findings on the biomechanics used in soccer kicks for the identification of new aspects and factors influencing the performance of soccer kicks. Soccer game is among the most popular sports globally. The offensive action in the soccer game is the soccer kick. The team with the majority of shooting stands greater opportunities to win the game. In this regard, it is very essential to enhance the soccer kicking technique in the training programs among the young energetic soccer players. The effectiveness of instep soccer kicks is affected by various factors such as the type of kick, the kicking distance from the goal, atmospheric pressure (air resistance) and the method of main kick as per the description of the biomechanical analysis. Earlier studies have explored the details of biomechanics in the soccer movement. New transformations have taken place in the performance of soccer kick such as the three-dimensional kinematics. Other movements include the joint-moments, which drive the joint movement, football performance mechanisms and various factors affecting the biomechanics of soccer kick. The elementary kinematics of lower limbs in the instep soccer kicks have previously gone through assessment. These demand the evaluation of the angular kicking position, the angular velocity and the joint linear kinematics involved. The linear velocity of the ankle hips and the knee in soccer kicks at the start of the movement to point of touching the ground, then finally to the ball impact (Mizrahi et al, 2000). Several studies of soccer-kick

Emerging Technology -Facebook's Timeline Essay Example | Topics and Well Written Essays - 1500 words

Emerging Technology -Facebook's Timeline - Essay Example Ever since this emerging technology was introduced, Facebook has made some significant improvements in its market orientation, which is largely focused on advertisement and marketing. Currently, the corporation attributes 85% of its revenues to advertisements, a situation that has shot the company’s revenues to an all time high in the high in the past five years. Facebook’s Timeline continues to bring the company profits because of the level of dedication that the company has for research and development, which makes it possible for it to provide user-centered service that accounts for the ever growing number of users of Facebook. Currently, there is a massive monthly active user base of 85 million people worldwide. This number, with the data collected through the Timeline makes the company the holder of most personal data than any other ad seller online can have access to. Keywords – advertisements; revenue; marketing; timeline; number game; Timeline; metadata; updates; information mining; research and development; cloud; social media network I. INTRODUCTION As technology advances and the internet become more and more useful, entrepreneurs, especially those whose business orientation is directed at information technology continues to take advantage, depending on their business strategies. More specifically, social media network has come to add up an entirely new paradigm to the concept of internet surfing (Arnould, Albert and Schau, 2009). Bickart, and Robert (2011) note that the total number of internet users have quadrupled since the introduction of social media networking. Clearly Facebook dominates when it comes to the concept of social media networking. But even so, the corporation continues to introduce very ideas and emerging technologies that ensures that it does not only become a global leader in the provision of social networking services but also well tailored advertising services to marketing departments of various multinationa l corporations. In its early days, no one really understood why Facebook will be so much committed to offering free social networking service that brought everyone on board from all over the world but now that the corporation has access to over 625,000 terabytes of compressed data on a daily basis and working hard as online ad sellers, much more sense is being made of the initial moves of the company to be committed to the provision of high quality social media networking service (Brown, Amanda and Nick, 2007). In this paper, there is a critical scrutiny at Facebook’s emerging technology in the form of Timeline to see how this emerging technology makes the corporation more competitive as an online ad seller. II. SURVEY FINDINGS A. Facebook’s Motivation No corporation undertakes a major business strategic program such as what Facebook did without having a core motivation that pushes it to do so (Shirky, 2008). In the case of the Facebook timeline, the motivation has bee n found as the need to have a better focus on advertisement as adverts account for as much as 85% of the corporation’s annual revenue (Surowiecki, 2012). In line with the need for companies to build competitive advantage for themselves in line with their market exposure and the search for customers, a lot more companies are putting emphasis on the 5P marketing mix (Terranova, 2000). But within the 5 strategic scenarios under the 5Ps, promotion has been found to be a very vital component because it has the power of directly targeting consumers or customers to get them to do business with