Depiction Of The Nacirema Culture - Free Essay Example

Sample details Pages: 2 Words: 710 Downloads: 4 Date added: 2019/08/02 Category Sociology Essay Level High school Tags: Nacirema Essay Did you like this example? The Nacirema are are a North American group of whom little is known. Their culture, as well as their origin, is poorly understood. Pursuant to the Nacirema people, their nation was originated by Notgnihsaw, a cultural hero. Don’t waste time! Our writers will create an original "Depiction Of The Nacirema Culture" essay for you Create order The Nacirema spend most of their time on economical pursuits but still devote a great amount of their time to ritual practices. The focus of this practice is the human body where they believe that the human body is ugly and weak. Each household contains a shrine that is nicer than the rest of the home. The purpose of these shrines is to help men avert their weaknesses through powerful rituals. These rituals are private for each person and the focal point of the shrine is a chest build into the wall. The natives believe that they cannot live without the contents of these chests: magical potions and charms. Medicine men create the recipes for the curative potions and write it in a secret language only understood by them and the herbalists who prepare the charm.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Nacirema have a fascination with the mouth. They believed that without the rituals of the mouth they would be rejected by lovers, their teeth would fall out, and more. They also thought there was a strong connection between moral and oral aspects. With their daily ritual, they perform a mouth-rite which seems revolting to us. They would insert things such as hog hairs into their mouths and move them in a series of gestures. They also participate in and exorcism of evils of the mouth using augers, awls, probes, and prods that is quite torturous to the client.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It seems that a certain amount of sadism is involved in the rituals of the Nacirema. Some examples would be gleam in the eyes of the holy-mouth-man as he performs the tortures exorcisms on his people and women baking their heads in the oven for an hour. Each community has a lalipso where very sick patients are treated by the medicine men. The actions that are performed on these people are so harsh that few will recover. The last type of practitioner is the listener who has power to exorcise devils in the heads of cursed people. Reaction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As could be expected, I thought that the ways of the Nacirema where rather strange, however, they would probably say the same about our ways. At the end of the story, I thought it was very interesting that they try not to conceive and it is infrequent that they do. In our culture, most people try to have babies and it is not avoided by most people. I also though it was fascinating that they try to hide the fact they are pregnant and give birth in secret. Our culture almost glamorizes pregnancy and families are usually involved in the birthing process.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The harshness of the rituals of these people is the hardest thing for me to understand. Their customs are very exotic and far from anything that I have been exposed to. The practitioners are given gifts for most of their services. A person must give a rich gift to be admitted to the lalipso, as well as to leave if they survive. We do not give gifts for things like this but it is comparable to everything costing money. It seems that they offer gifts as their source of payment.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The entire culture was very sadistic, in my opinion. In many of their rituals, pain was inflicted upon the people. This is very different from my culture because we try to avoid pain if we can. The ritual performed by the holy-mouth-man seemed especially painful to me. It is like when we go to the dentist but even if they do not have any cavities or tooth decay, they dig out parts of their teeth to place the magical substances. It also seems that they get pleasure from the pain of others. The author specifically mentions the gleam in the eyes of the holy-mouth-men. The practitioners of the Nacirema people, to me, are more interested in inflicting pain upon the people than anything. However, they believe that they are doing the right thing to be rid of the ugly tendencies of the human body that they are taught.

Essay on Two Gentle People by Graham Greene

Essay on Two Gentle People by Graham Greene Greene, Graham.  Collected Short Stories: Twenty-one Stories: a Sense of Reality: May We Borrow Your Husband? London: Penguin, 2000. The author of this book is a notable writer who explores the ambivalent moral and political contentious issues in the current world. His collection of short stories and plays revolves around the contemporary issues of love, sexual desire and obsession. The author highlights the environment that we live while associating with the people we love or those we admire and lust after. Among his many stories, Two gentlemen, The invincible Japanese Gentlemen† and Awful when you think of it often have interrelating themes. The writer quotes the Japanese words she used to tests his wife’s attention, I wonder what all those Japanese are dooming here? The wife in her absent- minded state could not recognize Japanese presence. To this the writer is trying to portray misunderstanding among couples which results to separation. The author analyses the relationship between love and obsession which often result in mixed outcomes in most relationship. This book will help in my research of understanding the reason behind misunderstanding among married couples. The tool of communication will form the basis of my analysis on the manner it is utilized to enhance healthy communication. Quoting from one of his many stories, I was only thinking that things might have been different, he said. It was the biggest protest he had ever allowed himself to make against the condition of life. The issue of regret arises in a relationship .It will assist in analyzing the impact of regret in any decision making among partners and how to retract from the mistakes. Furthermore, relating The Story May we borrow your husband with the story on Two gentle people it will give a strong insight to understand the irony behind obsession of a person’s partner and the effect when marriage flops. The mental attitude when faced in a marriage dilemma will influence my research in finding the appropriate approach to marriage misfortunes. Kaul, Sheetal. Gamut of man-woman relationship in Graham Greene’s two gentle people.  Go articles  (2009), 7  Nov.  2013. This article highlights the mental attitude of a spouse who feels inadequate in his or her marriage. Greene highlights the psychological torture of two people, Henry Greaves and Marie Claire; at their middle-age whose marriages are devastating. Their predicaments result in bondage of sympathy to eliminate solitude. The author portrays the risk that waits both of them as their bondage gets stronger only for a while before they realize that their hearts are engaged elsewhere. Dissatisfaction in different scenarios brings two different people together. The author symbolically explains the route to prevalence of infidelity. A sense of gentleness is revealed through Henry when he ponders about his action not to forge forward towards Marie. He ponders What is cowardice in young is wisdom in old .He feels that his wisdom has ashamed him before Marie. The writer describes the indifference experienced by spouses with suffering engagements whether to breach their vows or maintain their commitment hopeful that their shaking marriages will stand strong. In this article, Graham reveals of a rare scenario of people whose conscience is in tandem with their actions and the consequences there of. This article will be very helpful in my research in analyzing the prevalence of infidelity in marriage. Studies have revealed that Hiv/Aids is prevalent. Among married partners .One of the main reasons as portrayed in Grahams Story is consolation through friends. Marriage partners choose to their marriage predicaments through friends in secluded venues where sympathy mood dominates the talk leading to unplanned intimacy. To fully understand this problem, I will delve into details of why partners prefer to exhale their sufferings to friends rather than relatives who pose amore concerning environment and less risky. Leah, Gordon. A Study in Greene: Graham Greene and the Art of the Novel. By Bernard Bergonzi.  Heythrop Journal a Quarterly Review of Philosophy and Theology  (2010) The article evaluates the consistent themes of love, obsession and lust involved in marriage .The writer highlights the threats associated with any marriage. For instance In his story, May we borrow your husband Graham portrays that lust for the married people is rampant .Marriage partners betray each other because of lust I the other story Two gentle people, The author introduces a rare group of people who exercise self –control against their body desires. He describes of bondage between partners who unite from different circumstances but allow their sanity to overcome their body desires. This is different from other real life experiences where couples seek sympathy from their friends and admirers resulting in infidelity. This article will be very important in my research of correlating love, lust and obsession among married couples and the engaged ones. This trend has rapidly increased leading to prevalence of sexual infectious diseases and Hiv/Aids among married couples. Obsession is the basis of infidelity among couples. They practice without their partners’ knowledge and infect their partners. Love has been used as a shield to infidelity in the current society. Works cited Greene, Graham.  Collected Short Stories: Twenty-one Stories: a Sense of Reality: May We Borrow Your Husband? London: Penguin, 2000. Kaul, Sheetal. Gamut of man-woman relationship in Graham Greene’s two gentle people.  Go articles  (2009), 7  Nov.  2013. Leah, Gordon. A Study in Greene: Graham Greene and the Art of the Novel. By Bernard Bergonzi.  Heythrop Journal-a Quarterly Review of Philosophy and Theology  (2010)

Annotated Bibliography On Lifespan Developmental Psychology

Armstrong State University Lifespan Developmental Psychology Test 2 NAME: Laquisha Prince Instructions: Carefully read the â€Å"Test Instructions† file. Note: The following six questions are weighted equally; each will count as one-sixth of your overall test grade. Question 1. Answer the following in 600 – 900 words: Imagine that you are a psychologist who wants to determine the earliest point in human development at which an infant can demonstrate specific skills, such as the ability to judge distances or to differentiate between lines at different angles. Suggest research approaches and techniques that might be helpful in studying these questions. Note the difficulties that might be expected. The senses develop rapidly in†¦show more content†¦For instance, half of all children can sit unsupported by the age of 6 months, while the majority, (90%) can take up to 7  ½ months. What this means is that for accurate data we would need to observe theses children multiple times to see the growth they are making. How do we know infants can see at birth? They can’t tell us. For this we depend on clues such as eye movement, light sensitivity and the appearance of the eye. Though an infant s vision is present at birth the strength of their vision is far from mature. However, vision develops rapidly in infants, going from only being able to focus on images 4 to 30 inches away to a rapid ability to see details and shape (Berger, 2014). By 3 months these same infants with immature ability can see patterns color and motion. Surveys and medical research are regularly used to develop a better understanding of infant development. Children develop gross motor skills at different age norms which are affected by their culture and can vary (Berger, 2014). In order to gain information, we need to educate and understand this development, we have to conduct research. We are looking for new information and theories. Although surveys are a great way to collect a large amount of data the information gained is only as sound as the subject. This is why we need other avenues for research, and we need parental support to make that happen. Question 2. Answer the following in 600 – 900 words: Describe the languageShow MoreRelatedThe Macrosystem: From Child to Adult Essay1384 Words   |  6 Pagesand industrialized countries, socioeconomic status, poverty, and ethnicity. There have been a number of theories surveyed that are foundational to the profession of mental health counseling. The foundational areas are the development across the lifespan, ecological theory, mental health, and mental health promotion. These together form a unique base from which mental health and community counselors practice. This is referred to as,† The comprehensive mental health counseling model, a comprehensive

Coca-Cola Companys Situation Analysis and the Association of the Research Proposal

Essays on Coca-Cola Company's Situation Analysis and the Association of the Company with Olympics Research Proposal The paper â€Å"Coca-Cola Company’s Situation Analysis and the Association of the Company with Olympics† is a  breathtaking example of a research proposal on marketing. The Coca-Cola Company has just launched its Global 2012 Olympic marketing campaign on 29th September 2011. The marketing campaign is titled â€Å"Move to the Beat† and it is led by Mark Ronson, a British Grammy award-winning music producer. This paper analyzes this move made by Coca-Cola with the aim of finding out whether it is good for the company or not. It further identifies the strengths, weaknesses, opportunities, and threats to the Coca-Cola Company after taking this move so as to determine opportunities for further growth in the future. The paper analyzes the Coca-Cola Company with the aim of further understanding of whether the marketing campaign is good for the company or not.The Olympic Games are major intercontinental sporting events that feature both winter and summer sports involvi ng the participation of thousands of athletes from all over the world in a variety of competitions. The Olympic Games are regarded as the world’s most popular sports competitions. Currently, the games are held every two years because the winter and summer Olympic Games keep alternating, but in the real sense, they occur after every four years of their respective seasonal games (Buchanan 2001). The Olympic Games are known to attract worldwide attention through various forms of media and millions of spectators who turn up to the host cities to witness them. The Olympic Games have therefore proven to be one of the most effective platforms for international marketing in the world. This is because of the worldwide recognition and appreciation that they have, reaching billions and billions of people, in more than 200 territories and countries throughout the world.From the five rings symbol of the Olympics, it is evident that the Olympic movement aims to unite the five inhabited con tinents of the world, namely Africa, America, Asia, Australia, and Europe. The Coca-Cola Company realized the effectiveness of the Olympic Games in bringing people together and in attracting and retaining the attention of billions of people throughout the world. The Company has therefore decided to launch a marketing campaign for the London Olympics expected in 2012. The campaign is aimed at bringing sport, music and the youth together and also create popularity for the Coca-Cola Company among sports lovers, the youth, music lovers and the rest of the world. The Coca-Cola Company aims to make this marketing campaign different from the other campaigns that it has been using in the previous Olympic Games. The Coca-Cola Company operates in a highly competitive business environment and has decided to use the 2012 London Olympics as a platform to market itself (Coca-Cola 2011).Situation Analysis of the Coca-Cola CompanyIn 1886, John Pemberton, an Atlanta pharmacist, began selling a new c aramel-colored carbonated drink. It was through Pemberton’s initiative that the world today has one of the most famous beverages (Pendergrast 2000). Innovative businessmen such as Robert Woodruff and Asa Griggs Candler helped Pembroke to give this beverage the status that it has today. The drink came to be known as Coca-Cola, or simply Coke. The trio developed the beverage business and started the Coca-Cola Company (Elliott 2002). The company has grown to be the world’s largest beverage company. It boasts of over 500 international still and sparkling brands and has more than 15 billion dollar brands in its portfolio (Coca-Cola 2011). The Coca-Cola Company operates in over 200 countries and serves more than 1.7 billion customers per day. It has more than 3500 different products including sparkling beverages, still beverages, juices, and juice drinks, coffees, teas, waters, energy drinks, sports drinks, soy-based beverages, and milk-based beverages among others. The miss ion of the Coca-Cola Company is to refresh the world, inspire moments of optimism and create value while making a difference. The company is committed to sustainability through protecting the environment, respecting the people, offering safe and quality products and supporting communities.

Violent Video Games and Kids Free Essays

Keep the Violent Vids away from Kids Violent video games and their effects on children is a growing debate in today’s society. The controversial problem is: are violent video games a negative effect on children or not? It is my personal opinion that violent video games are a bad influence on children. These young children learn from what they see. We will write a custom essay sample on Violent Video Games and Kids or any similar topic only for you Order Now It is not a good thing when what they see is violence. It is also not a good thing when they are in control of the character that is doing the violence. Some children may be too young to know right from wrong yet and should not be exposed to these games. They may see something and get the wrong idea. Stricter laws should be made and enforced on violent video games. Children should not be allowed to have these games unless they are at least 15 years of age for the following reasons: Most research illustrates violent video games as a negative effect on children, video games content teaches children the wrong lessons, and violent video game use has been linked to delinquent crime. The debate originally began with violence on television and in movies. With the new advancements in technology, it eventually escalated into the debate of violent video games. Craig A. Anderson, a well renowned psychologist and professor at Iowa State, explains it like this: After 40+ years of research, one might think that debate about media violence effects would be over. An historical examination of the research reveals that debate concerning whether such exposure is a significant risk factor for aggressive and violent behavior should have been over years ago (Bushman Anderson, 2001). Four types of media violence studies provide converging evidence of such effects: laboratory experiments, field experiments, cross-sectional correlation studies, and longitudinal studies (Anderson Bushman, 2002a; Bushman Huesmann, 2000). But the development of a new genre-electronic video games-reinvigorated the debate. Two sides of this issue exist. Many parents, researchers, and public policy makers believe violent video games are a bad influence on children. On the other hand, many public policy makers and video game developers believe violent video games can be educational to children and not a bad influence. In order to gain new knowledge and answer some of the questions of this growing debate, scientists all over the world have been doing research on this issue. Most of this research illustrates that violent video games have a negative effect on children. Many studies have found that violent video games cause an increased level of aggression in children. One such study was explained in an MSNBC popular news article written by Kristin Kalning called: â€Å"Does game violence make teens aggressive? † The article was written about an experiment done at the Indiana University Medical School. The experiment consisted of children having brain scans done while playing a violent video game and while playing a non-violent video game. The following results were gathered: â€Å"the brain scans of kids who played a violent video game showed an increase in emotional arousal – and a corresponding decrease in brain areas involved in self-control, inhibition and attention. The kids who played the non-violent games did not have the same effect. † Another study done by three scientists named Hanneke Polman, Bram Orobio de Castro, and Marcel A. G. van Aken called â€Å"Experimental Study of the Different Effects of Playing Versus Watching Violent Video Games on Children’s Aggressive Behavior† yielded similar results. It was a study that was done by examining fifty-seven children ages 10-13 who either played violent video games or watched violent video games. The scientists examined their behaviors in free play session at school. The results were as follows: â€Å"After the active participation of actually playing the violent video game, boys behaved more aggressively than did the boys in the passive game condition. For girls, game condition was not related to aggression. These ? ndings indicate that, speci? cally for boys, playing a violent video game should lead to more aggression than watching television violence. † Although it may not be known how much violent video games effect children, these studies illustrate that they do indeed affect children in a negative way. They illustrate that psychologically something is going on in the brain that is not normal while playing. Providing evidence that children of a young age should not have access to these violent video games. Not only does research done on violent video games demonstrate that better age restrictions should be enforced on violent video games, but also the fact that the content of violent video games teaches children the wrong lessons. The graphics in video games these days are so real that they make players feel as if they are in the game. Violent video games often present unethical ideas and lessons to children. Craig A. Anderson explains these lessons very well: â€Å"Recent video games reward players for killing innocent bystanders, police, and prostitutes, using a wide range of weapons including guns, knives, flame throwers, swords, baseball bats, cars, hands, and feet. Some include cut scenes (i. e. , brief movie clips supposedly designed to move the story forward) of strippers. In some, the player assumes the role of hero, whereas in others the player is a criminal. † These ideas and lessons should not first be presented to children in video games. They instead should be discussed before hand with children’s parents. Children should not be able to play these games. Only teens that know their right from wrong and understand that the ideas perceived in these games are completely unethical should be allowed to play them. Another reason violent video games should be kept away from children is violent video game use has been linked to bad behavior among children and even delinquent crime. Children who play violent video games are more likely to bully or start a fight at school. Patrick McCormick, a writer for the U. S. Catholic, in an article titled â€Å"Moral Kombat† references Craig A. Anderson and says this: â€Å"Surveying a gigabyte of studies done over the past 50 years, Anderson found â€Å"unequivocal evidence that media violence increases the likelihood of aggressive behavior in both immediate and long-term contexts. † Children who played video games were more likely to bully and fight with others and less likely to exhibit self-control or empathy. † Violent video games should not be available to children if these are the effects that they invoke in children. What’s worse is there is worse behavior that is linked to violent video games. Violent video games have been linked to delinquent crime, most specifically school shootings. â€Å"In the last decade numerous headlines have made the connection between gaming and violent crimes. Stories have identified the perpetrators in school shootings and other multiple homicides as adolescents who spent a good deal of time playing violent video games, and FBI reports have suggested that fascination with this sort of media violence could be a arning sign identifying possible shooters†(McCormick). The Columbine shooting in Colorado is historical evidence providing proof that violent video games are bad influences on children. The shooters played a violent video game and make a reference to it in a video. Guy Porter and Vladan Starcevic wrote an article called â€Å"Are violent video games harmful? † and say this: â€Å"The 1993 game ‘Doom’†¦was played by Eric H arris and Dylan Klebold before they went on a shooting Rampage at Columbine High School in 1999, killing 12 fellow students and one teacher, before committing suicide. The two killers had mentioned the game in a video they made before the massacre, stating it would be â€Å"just like Doom†. † This type of behavior should not be accepted in today’s society. Violent video games should not be responsible for fueling children like this to do heinous crimes. Stricter laws should be enforced and parents should be more educated about the violent video games that are available to their teens. Many critics say violent video games are not a bad influence on children and instead are educational and helpful to children. Peter McCormick writes: â€Å"complex and challenging video games engage our children, helping them to learn useful information and master necessary skills. † Kristin Kalning illustrates the same idea in her article on MSNBC when she speaks of the ESA website. She says: the ESA has done â€Å"several studies pointing to games’ potential benefits for developing decision-making skills or bettering reaction time. † Any video game can be made to be complex and challenging without being violent. Violent video games may teach you better reaction time and how to make decisions quickly, however; they also usually teach children the wrong lesson. Video games in general take away extra time children can be spending outside doing physical activities and studying. Violent Video games should not be sold to children who are under the age of sixteen. Children who are too young do not have a mind developed enough to understand the violence. How to cite Violent Video Games and Kids, Essay examples

The Constitution vs. Racial Profiling The Knock-out Round free essay sample

Explores constitutional issues in racial profiling and discrimination in the wake of 9/11. Examples of profiling are derived from general minority experiences and specifically Arab/Muslim discrimination after 9/11. This paper presents a detailed examination of racial profiling. The writer addresses four scenarios and argues for or against their legal and moral foundation based on the 14th amendment of the United States Constitution. In addition to the writers belief regarding each scenario, we are given key elements of the oppositions argument and the writers rebuttal to that opposition. From the paper: Following the attacks on America September 11, 2001, there were cries for revenge throughout the nation. Anyone who looked Muslim was endangered as Americans took their anger to the streets. Following the attack there were several instances in which pilots refused to fly planes until Muslim looking passengers were removed and angry residents threatened those who looked like one of them. We will write a custom essay sample on The Constitution vs. Racial Profiling: The Knock-out Round or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The initial rage died down and in its place we were given many new security measures that we have been told are for the good of national security. The measures boil down to legalized racial profiling in some cases. Racial profiling is not a new event. It has been around for many years. Racial profiling goes against everything the constitution of this nation stands for; yet in light of the attacks in New York, Americans are less vocal about it then they have been in the past. Now, instead of denouncing all profiling as unconstitutional and wrong, we find ourselves looking at individual profile scenarios and holding them against the constitution to see if we can slide them through. We have entered a new world since the attacks. It is a world in which we are trying to walk a much thinner line between protecting the safety of those who live here and protecting the constitution.

Accounting in Business for Entertainment Retailer- myassignmenthelp

Question: Discuss about theAccounting in Business for Entertainment Retailer. Answer: Purpose of financial accounting statement: The general purpose of the financial accounting statement is to give information regarding the results of the operations, financial position and cash flow of the company. The information that is stated in the financial statements is to make aware the users of the financial statements regarding the distribution of the resources. An assertion can be stated that lenders make use of the entire set of the information in the financials to understand whether they must extend the credit to the business or limit the sum of credit that has already extended. The purpose of the financial statement for the investors is to make the use of the price per share at which they are interested to invest. The purpose of the financial statements for the government is to tax the business based on the assets and income and they can generate the information from such financials. Additionally, a union can base their position of bargaining on the apparent ability of the business to pay. Therefore, such kind of information can be obtained from the financial statements. In other words, the financial statements possess number of purposes, depending upon who the reader is and which financial statement is being perused. Accounting practices and Revenue Recognition adopted in Jb-Hi-Fi: The accounting practices adopted for the preparation of the general-purpose financial statements complies with the Australian accounting standards and interpretations that is issued by the board of the Australian Accounting Standards and the Corporation Act 2001. The financial statements of the Jb Hi-Fi comply with the international financial reporting standards that is issued by the International Accounting Standard Board (Jbhifi.com.au, 2017). The accounting practices that has been implemented in the preparation of the fiscal statements is based under the convention of historical cost, excluding the financial assets and the liabilities combined with the certain classes of plants and equipments that are measured in terms of the fair value. The critical accounting assumptions and estimations of Jb Hi-Fi is used during the preparation of the financial statements that is constantly evaluated by the company and take account of the historical experience and other factors. The accounting assumptions and estimations comprises of the upcoming proceedings that might create a fiscal effect on the company are considered practical under the current circumstances. Jb Hi-Fi measures the revenue based on the fair value of the sum of considerations that is receivable or received. The sum of amounts that is disclosed in the form of revenue represents the net amount of returns, amount of trade allowance, repayments and amounts that is collected by the company on behalf of the third parties. Jb Hi-Fi recognizes revenue at the time when the sum of proceeds can be measured dependably. It is likely for the company the future economic welfares would flow in the company and the specific criteria of the business has been met. The company bases its estimates in terms of the historical results by taking account of the type of customers, the type of transactions together with the specific of each arrangements. Revenue derived from the sales is recognized when the company has transmitted the purchaser the noteworthy risks and reward associated with the ownership of goods. On the other hand, when the company acts in the form of agent instead of being principal in the transaction the revenue recognized represents the net amount of commission that is made by the company. Revenue that is recognized from the contract of services is identified by the reference to the share of amenities which is provided in agreement with the contract. Proceeds derived from the time and physical agreements is identified at the contractual rates in the form of labour hours delivered and direct expenditure that are occurred. Analysis of the annual report using financial tools and ratios: Profitability ratios: Profitability ratios is referred as the financial tool that is put into use to assess the capability of the business to harvest earnings in comparison to the expenditures with other pertinent commercial cost that is incurred during the period. Considering the return on equity of Jb-Hi-Fi the business reported a return on equity of 40.68 for the year 2016 and in the subsequent year of 2017 the business reported the return on equity of 27.4 (Jbhifi.com.au, 2017). This reflects that profit generated on each dollar of common stockholders. The return on equity of Jb-Hi-Fi is rated second among the other related companies. The return on equity of provides that how the company effectively manage their money or reinvested. The return on equity provides the ability of Jb-Hi-Fi to produce profits from its shareholders investments in the organization. After adjusting the long term liabilities Jb-Hi-Fi present holds around 2.77 billion in current valuation by claiming around 40% of the diversifi ed wholesale and retail industry. The return on asset reported by the company for the year 2016 stood 16.13 however in the subsequent year of 2017 it declined to 10.01. The return on assets ratio of Jb-Hi-Fi represents the net income that is generated from the total assets for the year 2017 in comparison to the net income to the average total assets. The financial leverage reported by Jb-Hi-Fi stood 2.45 in the year 2016 and the subsequent year of 2017 the financial leverage reported by the company stood 2.87. JB Hi-fi reported an asset turnover of 4.19 in the financial year 2016 but in the year 2017 the asset turnover marginally felled down to 3.27 (Jbhifi.com.au, 2017). This represents that somewhat the measurement of the assets has not been efficiently managed to generate profit during the financial year 2017. The total asset of Jb-Hi-Fi represents the amount of current and long term assets that is retained by the firm during the specified time period. The assets of the Jb-Hi-Fi are listed on the balance sheet and they are characteristically valued depending on their purchasing prices and not on the present market value. The return on asset reported by the company is from the long-term value of the property and other capital assets which is anticipated to be useable for more than a year. As the sole purpose of the Jb-Hi-Fi is to produce revenues and generate profit the return on assets assist the management and investors of Jb-Hi-Fi to gauge into the performance as how efficiently the company convert its assets in the profits. The earnings per share reported by the company for the financial year 2016 stood 1.5 however in the following year of 2017 the earnings per share reported by the company marginally increased to 1.53 (Jbhifi.com.au, 2017). The rise in the earnings per share of the Jb-Hi-Fi is marginally attributed to the equity settled benefits reserves derived from the grant of the share options to the executives and the non-executives management under the organizations share options plans. Profitability Ratios 2016 2017 Return on Equity 40.68 27.4 Return on Assets 16.13 10.01 Financial Leverage 2.45 2.87 Asset Turnover 4.19 3.27 Earnings Per Share 1.5 1.53 Liquidity ratios: The liquidity ratios represent the ratio between the liquid assets and the liabilities of the company to measures the ability of the organization to discharge its obligations of debt (Otley Emmanuel, 2013). The cash ratio of Jb-Hi-Fi represents the ratio of liquid assets of the company to its current liabilities. The cash ratio of Jb-Hi-Fi reported for the year 2016 stood 11.61 however the cash ratio of the company marginally declined to 8.219 for the year 2017 (Jbhifi.com.au, 2017). An important consideration in regard to the Jb-Hi-Fi cash ratio is that cash and cash equivalent comprises of the cash in hand and in bank along with the net outstanding of the bank overdraft. The cash ratio of the company is rated third in overall category among the other related companies. In respect of the profitability ratio, the current ratio reported by the company stood 1.57 for the year 2016 however, in the subsequent year of 2017 the current ratio reported by the company marginally fell to 1.32. The current ratio of Jb-Hi-Fi is considered to be third overall in respect of the other related companies under the current liabilities. The current ratio of Jb-Hi-Fi is rated to be third overall in current ratio group amid the other associated businesses. Gauging at the current ratio reported by Jb-Hi-Fi, can be stated that the short-term creditors would generally favour a high current ratio subsequently it lowers their total risk. However, the investors might prefer a lower current ratio since the investors are more concerned regarding the growth of the business by using the business assets. Quick ratio can be defined as the tool to measure how better an organization can meet the short term financial obligations or liabilities. The quick ratio reported by the company for the year 2016 stood 0.34 and in the subsequent year of 2017 the quick ratio of Jb Hi-Fi stood 0.30. The cash equivalents of the Jb Hi-Fi represent the current assets which the company easily convert into the short term bonds, savings account, money market funds or the certificate of deposits in order to discharge the short term obligations of the company. The cash and cash equivalents of Jb Hi-Fi is rated third among the other company since the company creates around 55,151,515 of cash and cash equivalents per quick ratio (Jbhifi.com.au, 2017). Under the liquidity ratio Jb Hi-Fi reported a receivables turnover of 44.05 for the year 2016 and in the following year it reported a lower receivable turnover of 38.2 for the year 2017. The decline in the receivables turnover is primarily attributed to the non-impairment of all the debts of the that are past because on the reporting date the company considered numerous amounts of its debts to be written off was credited against the other expenditure in the profit and loss account. On the other the inventory turnover reported by Jb Hi-Fi stood 6.03 for the year 2016 and in the following year of 2017 the inventory turnover stood 6.25. The inventory reported by the Jb Hi-Fi are usually stated at lower cost at the net realisable value. Costs are generally allocated to the separate items of inventory based on the weighted average cost following the deductions of the rebates and discounts. Liquidity Ratio 2016 2017 Cash Ratio 11.616 8.219 Current Ratio 1.57 1.32 Quick Ratio 0.34 0.30 Receivables Turnover 44.05 38.2 Inventory Turnover 6.03 6.25 Solvency Ratio: The solvency ratio represents one of the numerous ratios that is used to assess the competence of the business to discharge its long term debts. Under the solvency ratio the time interest earned reported by Jb Hi-Fi for the year 2016 stood 57.48 while in the subsequent year of 2017 Jb Hi-Fi reported a lower Times Interest Earned ratio of 25.22 (Jbhifi.com.au, 2017). On the other hand, a cash coverage ratio for Jb Hi-Fi stood 1.69 for the year 2016 which subsequently declined to 0.34 in the following year 2017. In order to represent a sufficient ability of Jb Hi-Fi to pay for its borrowing interest expenditure the ratio was substantially greater than 1:1 in the year 2016 however it declined to below the ratio of 1:1 with the company reporting 0.34 in the subsequent year of 2017. Concerning the debt to equity ratio Jb Hi-Fi is considered to be rated second in the overall category of the debt to equity among the related firms as the company reported a debt to equity ratio of 1.45 in the year 2016 which subsequently increased marginally to 1.87 in the year 2017. The increased debt to equity ratio of Jb Hi-Fi is typically reflecting that the firm has been borrowing aggressively to fund its development and as a consequence of this the company might shoulder the burden of increased interest expenditure. Solvency Ratios 2016 2017 Time Interest Earned 57.48 25.22 Cash Coverage Ratio 1.69 0.34 Debt to Equity Ratio 1.45 1.87 Market based ratios: The market-based ratio is used to assess the present price of share of the organizations publicly held stock. Jb Hi-Fi is rated in the second position in the overall price to earnings growth class among the other related companies as the company reported a price to earnings ratio of 3.95 in the year 2016 and subsequently increases to 1.87 in the year 2017. The growth can be attributed to the increase in the working capital with improved operations from the use of existing resources. Conversely, the dividend yield ratio of Jb Hi-Fi for the year 2016 stood 1.33 and increased to 1.55 in the subsequent year of 2017 (Jbhifi.com.au, 2017). The dividend declared by the board represents an increase of 18 cents from the previous year that ultimately resulted the dividend to stand at 118 cents each share. The growth in the dividend is generally attributed to the growth of business in order to maximize the returns of the long term shareholders. Market Based Ratios 2016 2017 Price/Earnings Ratio 3.95 4.57 Dividend Yeild Ratio 1.33 1.55 The study can be concluded by stating the JB Hi-Fi continues to achieve growth and it is on track of delivering a long-term sales aspiration of around $500 million. The analysis conducted represented that The growth in the dividend is generally attributed to the growth of business in order to maximize the returns of the long term shareholders. The analysis conducted above represented that Jb Hi-Fi has maintained a competitive advantage and it is focussed on the growing productivity by reducing its expenditure. Future for JB Hi Fi: The market of home appliances market in Australia is considered be larger than several other categories of $4.6 billion in which JB-Hi-Fi operates. Therefore, this presents the company with the opportunity of leveraging the strength and trust in the brand of the JB-Hi-Fi. By levering the robust inheritance, the company can foresee its continued expansion in the products of home appliances and ultimately provides the noteworthy opening for the JB-HI-Fi in the future market. In addition to this, the Home store roll-out will enable the company to introduce small appliances in the existing stores of the company. JB-Hi-Fi sees that the roll-out of the small appliances in its current network would result in the natural development of the proven home appliances strategy and the company in the long run anticipates most of its stores to carry its appliances. Reference List: JB Hi-Fi | JB Hi-Fi - Australia's Largest Home Entertainment Retailer. (2017).Jbhifi.com.au. Retrieved 23 October 2017, from https://www.jbhifi.com.au/